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Poste Italiane, Italy’s national postal service, has launched its first digital twin non-fungible token (NFT) collectibles powered by blockchain technology.
The release, dubbed “Posta Prioritaria Collezione Gialla” (Yellow Collection Priority Mail), was announced during the 139th Veronafil, an event focused on stamps and postcards.
The collection highlights the evolution of Priority Mail from 1999 to 2008. Limited to 400 numbered sets, each collection includes four stamps and is available at Post Offices and online.
Alongside the physical stamps, buyers can redeem an NFT tied to the set. The NFT, a digital replica of the stamps, is redeemed using a QR code found on a “Cripto Card” included in the package.
Once claimed, the NFT becomes the exclusive digital property of the collector and can be stored in a blockchain-protected virtual wallet.
Collectors have until December 31, 2025, to redeem their digital collectibles.
This initiative reflects Poste Italiane’s effort to connect traditional and digital collecting, targeting younger generations interested in blockchain technology and NFTs.
By entering the Web3 space, Poste Italiane joins other postal services exploring similar ventures.
In September, Ireland’s An Post introduced traditional stamps paired with NFTs celebrating Irish heritage. Indonesia’s Pos Indonesia also launched its first NFT stamp series last month, featuring the Cenderawasih bird from Papua.
Other postal services, including Guernsey Post, Belgian Post Group, and Germany’s Deutsche Post, have also ventured into NFT stamp releases.
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