Apple has ways of shaping the narrative around an iPhone launch, but the story gets a bit dinged up once iPhones reach customers. CNET’s Bridget Carey scratches the surface of what happened at the iPhone 17 launch at the New York flagship store and gives her first impressions of the new 17 Pro Max and iPhone Air — and offers case suggestions to avoid your own “scratchgate” drama.
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Apple iPhone 16 Pro Max https://zdcs.link/z7MpwL
Apple iPhone 16 Pro https://zdcs.link/9wjAPK
Apple Watch Series 11 https://zdcs.link/9213ge
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Read more about the iPhone 17 launch on CNET.com
First Week of iPhone 17: What Really Happens Inside an Apple Store Launch https://zdcs.link/QGrDqY
0:00 The Chosen One and the first orange iPhone
0:12 The play-by-play of an Apple Store iPhone launch day
1:21 The first people in line to buy an iPhone 17
1:44 Protesters picket Apple NYC flagship store
1:58 The real story of the new iPhone begins
2:47 Breaking down the iPhone 17 launch event
3:01 Tim Cook signs an Apple credit card
3:07 New York Knick Jalen Brunson gets an orange iPhone
3:25 iPhone 17 Pro vs iPhone Air
3:44 iPhone Air first impressions
4:20 Comparing the iPhone Air and iPhone 17 Pro cameras
5:00 Why would you get the iPhone Air?
5:46 iPhone Air’s titanium advantage
6:02 iPhone 17 Pro and scratchgate
7:05 You need a case for your new iPhone
8:31 Coming up – Bridget checks out Apple Watch Series 11
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