Gap is partnering with AI platforms to sell its clothing directly on third-party sites, expanding its digital reach and streamlining online shopping. The company’s new Unified Commerce Protocol aims to better connect inventory and purchasing across channels, while AI-powered sizing tools could help reduce returns. However, Americans are increasingly worried about data privacy. CNBC’s Gabrielle Fonrouge reports.
Produced and Edited by: Natalie Rice
Reporting by: Gabrielle Fonrouge
Animation: Emily Park, Christina Locopo
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, Gap
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How Retailers Like Gap Are Betting Big On AI Partnerships
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