The Middle East has become a growing high-margin market for the world’s luxury and premium carmakers, and one they need right now. Competition in China is stiff, the US has erected tariffs, and companies are still processing the challenges of developing EVs and software defined vehicles. The Iran war could threaten this stable safe haven for brands such as Porsche, Mercedes-Benz, BMW, Rolls Royce, Ferrari, even challenged EV brands such as Tesla and Lucid.
Producer: Robert Ferris
Editor: Ryan Baker
Animation: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images
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How Middle East Tension Adds Another Threat To Challenged Luxury Carmakers
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