How Mattel Turned Decades-Old Toys Into IP Gold | Quantum Marketing

Lisa McKnight, Mattel’s chief brand officer and an EVP, has been at the forefront of reviving the iconic Barbie. The famous brand has since launched itself beyond store shelves and onto the big screen.

From social media to AI, advertising has changed dramatically in a short time. Host Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise to reach consumers. Watch the series: https://www.youtube.com/playlist?list=PLqq4LnWs3olVlOLBAqBdKRqosczeLw5EQ

#Marketing #Business #Mattel
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