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Home Videos

How Mattel Turned Decades-Old Toys Into IP Gold | Quantum Marketing

DeFi Daily News by DeFi Daily News
April 10, 2025
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How Mattel Turned Decades-Old Toys Into IP Gold | Quantum Marketing
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Lisa McKnight, Mattel’s chief brand officer and an EVP, has been at the forefront of reviving the iconic Barbie. The famous brand has since launched itself beyond store shelves and onto the big screen.

From social media to AI, advertising has changed dramatically in a short time. Host Raja Rajamannar sits down with marketing leaders to learn how they cut through the noise to reach consumers. Watch the series: https://www.youtube.com/playlist?list=PLqq4LnWs3olVlOLBAqBdKRqosczeLw5EQ

#Marketing #Business #Mattel
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Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.

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