Luckin Coffee, the chain that quickly overtook Starbucks in China, has opened its first U.S. locations in New York City. While the company, founded in 2017, is expected to expand rapidly, it has already lived through a major fraud scandal and bankruptcy in its home market. So now the question is: can it pose a real risk to major domestic coffeehouse chains like Starbucks? Watch the video to learn about how Luckin Coffee is taking on the U.S.
Chapters:
0:00 Introduction
0:50 Chapter 1: Rise, fall, and rise again
3:35 Chapter 2: Business model
6:08 Chapter 3: Taking on Starbucks
Produced, shot, and edited by: Ryan Baker
Animation by: Mallory Brangan, Emily Park, Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images
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How Chinese Luckin Is Taking On Starbucks In the U.S.
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