In November, Amazon quietly launched Haul, a mobile-only section of its shopping app for items under $20. They take at least a week to arrive because they’re largely coming from China. Haul is Amazon’s answer to the soaring success of ultra-cheap budget online shopping apps like Temu, Shein and TikTok Shop. The space also faces concerns over forced labor, waste, and an uncertain future for the import tax exemption that keeps prices low.
Chapters:
2:08 Amazon Haul explained
6:11 Shop like a billionaire
9:03 Out for delivery
10:44 Tariffs, liability and competitors
Produced and Shot by: Katie Tarasov, Devan Burris
Edited by: Evan Lee Miller
Supervising Producer: Jeniece Pettitt
Animation: Mithra Krishnan
Additional Footage: Amazon, Getty Images, Temu
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How Amazon Haul Is Taking On Temu With Cheap Goods From China
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