Aldi is America’s fastest-growing supermarket chain, having become the third largest by store count in 2022. The retailer’s no-frills approach helps it keep costs low, and is part of why the company’s been able to grow. CNBC’s Melissa Repko breaks down how the German grocery won over shoppers over the past fifty years and how it’s been edging out competitors.
Produced, Shot and Edited by: Natalie Rice
Reporting by: Melissa Repko
Animation: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Aldi, Getty Images
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How Aldi Became America’s Fastest-Growing Supermarket Chain
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