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Brace yourselves, folks! I’ve got some news that’s going to make you feel old! Warner Bros. Discovery is planning a re-release of the first Harry Potter film, Harry Potter and the Sorcerer’s Stone, for its 25th anniversary, complete with 10 minutes of never-before-seen footage. Can you feel the skin sliding off your skull? Does your lower back ache? Did you drink enough water today?
Before you get too excited about the never-before-seen footage, it’s actually behind-the-scenes footage from the film’s production. No one’s ever seen it, though, apparently. So, that’s worth getting excited about, right? According to The Hollywood Reporter, WB is taking a “go big or go home” approach to this anniversary event, with festivities kicking off this spring that include butterbeer trucks traveling to cities worldwide from March to May. In addition to selling tasty, themed beverages, the trucks will sell merchandise you can buy to show your love of the franchise.
Merchandising! Merchandising! Merchandising!
Later in the year, official Harry Potter locations and retail stores worldwide will celebrate the character’s birthday on July 31 with products and events. Plus, the popular Back to Hogwarts celebration will take place in August and September to unite fans.
Anniversary screenings of Harry Potter and the Sorcerer’s Stone will take place in select theaters worldwide from August 27 to September 3, with more surprises planned as we get closer to game time. Additionally, Harry Potter and the Sorcerer’s Stone will be seen at Cosm venues in Shared Reality, accompanied by supplemental visuals. With locations in Los Angeles and Dallas — along with venues set to open this year in Atlanta and Detroit — tickets go on sale March 4 ahead of the events that begin this spring.
Wear your Harry Potter pride in style!
Want more? Of course you do! WB is partnering with a handful of brands to release new products commemorating this milestone event, including Spin Master, LUG, MGA, Jazzwares, Alex and Ani, Hallmark, Reyn Spooner, Pyramid, Loungefly, Timex, Crocs, and Vera Bradley. The Lego Group is launching new sets, while MinaLima will introduce artwork and print offerings. All products will have a special 25th anniversary logo to mark the occasion. If you can’t make it to one of the physical stores, don’t worry: Harry Potter Shops locations in the U.S., London, Tokyo, and online will offer limited-edition 25th-anniversary products, including a celebration bear. Yeah. A bear. You should plan a road trip if you want more variety.
A flagon of butterbeer for all!
Finally, the Warner Bros. Studio Tour experiences in Tokyo and London will celebrate the occasion at the Wizarding World of Harry Potter with limited-time offerings, including butterbeer season, Back to Hogwarts, and other experiences.
Wow! If you’re still excited about the Wizarding World of Harry Potter, this sounds like a great opportunity to celebrate the first film’s anniversary in style!
The Hollywood Reporter
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