Google is making the biggest change to its search business in more than two decades, integrating AI-generated answers, conversational search, and reasoning tools directly into the heart of its search product, which has shaped the course of content and the internet.. Nick Fox, Google’s Senior Vice President of Knowledge and Information, argues that AI allows users to ask more complex questions and get faster, more useful answers while still connecting people to content across the web. But, for creators and publishers, fewer keystrokes could make a difference.
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