rewrite this title Gifting Bitcoin: Fold and Blackhawk Network Launch Crypto Gift Card for Everyday Shoppers – Finovate

Fold has partnered with Blackhawk Network (BHN) to distribute its Bitcoin Gift Card, expanding consumer access to bitcoin through BHN’s large retail gift card network.

The Fold Bitcoin Gift Card allows users to gift bitcoin without technical knowledge.

The Bitcoin Gift Cards are currently available at select online retailers and will soon be available both online and in physical retail stores.

Bitcoin personal finance app Fold announced that it is tying up with gift card and incentives platform Blackhawk Network (BHN) this week. Under the agreement, BHN will distribute the Fold Bitcoin Gift Card.

The distribution agreement is expected to increase mainstream consumers’ access to bitcoin by bringing the cryptocurrency into everyday commerce. Leveraging BHN’s retail distribution network will give Fold the opportunity to increase user and transaction growth.

“At BHN, we understand that consumers today expect more flexibility in how they give and store value, and cryptocurrencies like bitcoin are becoming part of that equation,” said BHN GVP of Global Commerce Jennifer Philo. “Fold exemplifies the kind of forward-looking partner BHN is proud to support—they are creating products that bring bitcoin into the center of how consumers engage with money and build long-term value. By bringing the Fold Bitcoin Gift Card into our expansive retail ecosystem, we’re delivering yet another practical, accessible way for shoppers nationwide to embrace cryptocurrency by helping them earn, save, and spend smarter.”

Fold opted to use BHN, a branded payments provider that was founded in 2001 and now has a global footprint of more than 400,000 consumer touchpoints, including top retailers, e-commerce platforms, loyalty programs and enterprise rewards. Fold’s launch of its Bitcoin Gift Card within this network will make it one of the most broadly distributed bitcoin gift products in the US market.

The card is already available on select online platforms, and Fold plans to add more online retailers in the coming weeks. The two are planning to make the cards available in brick-and-mortar retailer stores later this year.

Fold launched its Bitcoin Gift Card in May of 2025. The Atlanta, Georgia-based company allows consumers to gift bitcoin via gift cards, without requiring technical knowledge or a crypto wallet. Gift card recipients can redeem their gift card through the Fold App.

“Until now, bitcoin was difficult for the average person to access, let alone share,” said Fold Chairman and CEO Will Reeves. “By making bitcoin available as a gift card, we’re opening access to the millions of consumers who already buy, send, and use gift cards. This isn’t about novelty. It’s about meeting people where they are and integrating bitcoin into the financial tools and channels they already understand. We’re building infrastructure for everyday adoption. BHN gives us that path into mainstream retail, opening access to bitcoin across the $300 billion US gift card market, something the ecosystem has struggled with for over a decade.”

Photo by cottonbro studio

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