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rewrite this title FinovateEurope 2025: Exploring the Future of Fintech with Top Futurist Tracey Follows – Finovate

Julie Muhn (@julieschicktanz) by Julie Muhn (@julieschicktanz)
January 9, 2025
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rewrite this title FinovateEurope 2025: Exploring the Future of Fintech with Top Futurist Tracey Follows – Finovate
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FinovateEurope 2025 takes place in London on February 25 and 26. Register to attend and save up to £400.

Now that 2025 is well underway, we’re starting to get a better picture of what this year’s FinovateEurope event will look like. Taking place in London on 25 and 26 February, the two-day event will feature live demos from 30+ companies, as well as panel discussions on the hottest fintech topics and keynote presentations from major industry thought leaders.

The headliner keynote address, titled Artificial intelligence – are we overestimating the short term impact & underestimating the long term impact?, will be delivered by Professor Tracey Follows. AI was quick to establish itself as a long-term trend line. Will everything in this decade be defined by AI? And what does this mean for financial services?

Follows, who Forbes listed as one of the Top 50 Female Futurists in the World, will address these questions and offer her thoughts into what else the future has in store for banks.

Follows teaches strategic foresight at London Business School to Senior Executive Leadership and Corporate Management programs globally. She is also Visiting Professor in Digital Futures and Identity at Staffordshire University. She writes a regular AI/Innovation column in Forbes and speaks regularly at AI conferences; her expertise is highly regarded. She is also the CEO of futures consultancy Futuremade, working with the world’s biggest global brands and businesses. Recent clients include Coca-Cola, Tesco, PZ Cussons, Snapchat, Google, Diageo, Sky, Lego, Farfetch, Conde Nast, BT, Telefonica, the IAB, Women’s Business Council and Virgin.

In an interview with Thinking Differently, when asked what a futurist does on a day-to-day basis, Follows said that she is always on the lookout for signals of change. She said that she spends a lot of time at the frontiers of technologies, art, and science.

Follows describes herself as an “anxious optimist” because she is optimistic about the future, but she is anxious that situations might not always turn out to meet the optimistic expectations.

For more details about FinovateEurope, visit the homepage, take a look at the demoing companies, and check out the agenda.

Photo by Pixabay


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