rewrite this title eToro to Offer Insurance in France Courtesy of Generali Partnership – Finovate

Trading and investing platform eToro has partnered with French life insurance leader Generali to offer life insurance and a French retirement savings plan called a PER to customers in France.

The partnership comes days after eToro went public in the US on the Nasdaq stock exchange.

Founded in 2007, eToro has won Best of Show in all six of its Finovate appearances.

Stocks, bonds, and … life insurance?

That’s the deal that trading and investing platform eToro has struck with French life insurance provider Generali this week. The partnership between eToro and Generali will enable the platform to offer its users in France life insurance and a PER (Plan d’Épargne Retraite), a tax-advantaged French retirement savings plan.

The PER and life insurance contracts available through the alliance with eToro Patrimonie, eToro’s local subsidiary, provide both managed and self-directed options to serve a range of retail investor preferences and risk tolerances. Investors can also build their own investment allocations by choosing from among 500 different mutual funds, exchange-traded funds (ETFs), stocks, and dated bond funds.

“Introducing savings solutions for eToro’s users in France and opening a local subsidiary underscore our commitment to strengthen our footprint in a key market for the business,” said Julien Nebenzahl, President of eToro Patrimoine. “With these new products, we want to empower retail investors to build a robust savings portfolio that allows them to grow their wealth for the long-term.”

Among France’s leading insurers and asset managers, Generali France offers a range of insurance solutions including life, property, health, liability, and assistance coverage. The firm also provides wealth and asset management services to its eight million retail, professional, and corporate clients. Founded in 1832, the institution reported a revenue of €19.2 billion in 2024.

“We are delighted to support eToro, a globally recognized investment player, in the launch of its subsidiary in France and its savings offering,” Corentin Favennec, Partnerships Director at Generali Patrimoine, said. “Our 100% digital PER and life insurance products, which complement each other, perfectly fit into eToro’s value proposition to serve the wealth management needs of the French people.”

The launch of eToro’s new insurance offering comes in the wake of a number of product releases announced for the company’s customers in France. Last year, eToro enabled trading in local currency for eToro Money EUR accounts. The company also expanded the number of French-listed stocks from Euronext Paris that could be traded on the eToro platform. The insurance news in France also comes as eToro makes its debut as a public company on the Nasdaq. eToro raised nearly $310 million in its IPO last week, giving the platform a market capitalization north of $5.4 billion. The company’s successful offering was hoped by many to be a sign of resurgent strength for the IPO market.

Founded in 2007, eToro is a trading and investing platform with 40 million registered users in 75 countries. eToro’s customers can use the platform to buy and sell assets from 20 global stock exchanges, as well as trade and invest in more than 70 cryptocurrencies. A pioneer in collaborative investing, eToro offers a CopyTrader feature that enables users to automatically copy the buying and selling of other, more experienced, investors in real time.

eToro has won Best of Show in all six of its Finovate appearances beginning in 2011. The company most recently demoed its technology on the Finovate stage at FinovateEurope 2017.

Photo by Martijn Adegeest

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