rewrite this title Embedded Finance Innovator AAZZUR Forges Partnership with Wallester – Finovate

Embedded finance orchestration platform AAZZUR has announced a partnership with electronic money institution Wallester.

Wallester will integrate its card issuing infrastructure into AAZZUR’s regulated partner ecosystem.

Headquartered in Berlin, Germany, AAZZUR made its Finovate debut at FinovateEurope 2026 in London.

Embedded finance orchestration platform AAZZUR has teamed up with EU-based electronic money institution (EMI) and Visa Principal Member Wallester. The partnership will integrate Wallester’s card issuing infrastructure into AAZZUR’s partner ecosystem. This will allow AAZZUR to offer Wallester’s card issuing capabilities to its clients, enabling them to access issuing services via a single integration.

“Our focus is on simplifying access to regulated financial infrastructure,” AAZZUR CEO Philipp Buschmann said. “Businesses increasingly require flexibility in how they structure and deploy financial services, and partnerships like this ensure we can provide broader issuing capability through a single, coordinated framework.”

AAZZUR’s platform works as an orchestration layer that connects businesses to regulated partners offering payments, banking, and other financial services. AAZZUR consolidates these connections in a unified operational framework to streamline the deployment of financial products and services and reduce the amount of operational fragmentation often experienced by companies building embedded finance offerings. This week’s partnership with Wallester adds to the issuing options available through AAZZUR’s ecosystem and will be valuable for those companies operating in the European market that want compliant and scalable card programs.

“By integrating our capabilities into AAZZUR’s orchestration layer, we are creating a seamless path for their clients to access Visa Principal Member services,” Jana Marinkovikj, Wallester White Label and Direct Partners Affiliate Manager, said. “This collaboration ensures that businesses seeking a complete financial stack can easily incorporate our scalable card programs as a core component of their solution.”

Headquartered in Estonia, Wallester is an electronic money institution (EMI) and Visa partner that specializes in digital financial solutions and card issuance in the European Economic Area (EEA) and the UK. Founded in 2016, Wallester offers a white-label embedded finance solution that enables businesses to integrate financial services directly into their platforms, as well as a corporate expense management solution, Wallester Business, that provides instant access to virtual and physical Visa cards, expense tracking, budget analytics, and seamless integration with accounting systems. Sergei Astafjev is Co-Founder, CEO, and Chairman of the company’s management board.

Founded in 2020, AAZZUR made its Finovate debut at FinovateEurope 2026 in London. At the conference, the Berlin-based fintech demonstrated the effectiveness of its Smart Finance Blocks. This solution is a suite of modular, plug-and-play fintech components that enable businesses to build and/or embed financial services into their customer journeys. Smart Finance Blocks can be combined, deployed, and branded for specific use cases, turning complex API services into ready-to-use solutions. Users can deploy Smart Finance Blocks without investing in a tech stack, making embedded finance products and services easier and faster to launch as well as less expensive.

AAZZUR’s partnership with Wallester comes just a month after the firm reported that it was working with financial education platform, and fellow Finovate alum, Doshi. The collaboration combines Doshi’s education-led engagement engine with AAZZUR’s orchestration technology to enable banks and other institutions to leverage customer engagement with financial education content to help customers use the financial products and services more effectively.

“Doshi turns financial education into real engagement, empowering corporates, banks, and fintechs alike to advise their customers on how to make better use of the services available to them,” Buschmann said. “AAZZUR’s job is to make sure this engagement can be acted upon instantly, connecting the right customers to the right products and facilitating the launch of the financial services customers want and need, rapidly and with minimal integration work. To put it another way, AAZZUR’s middleware and frontend makes Doshi’s insights actionable.”

Photo by Sebastian Herrmann on Unsplash

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