The traditional media industry continues to be disrupted by everything from new streaming networks to popular creators posting content on platforms such as YouTube. One of those disrupters over the past 15 years has been Dude Perfect. The company was started by five friends who went to Texas A&M, and rose to fame for viral trick shot videos posted on YouTube. The company now boasts 60.5 million subscribers on YouTube and churns out a steady, broader array of content. Armed with a new $100 million capital infusion from Highmount Capital, Dude Perfect is gearing up for more unique programming and the build out of a new headquarters in Frisco, Texas. Yahoo Finance executive editor Brian Sozzi sits down for a chat with Dude Perfect CEO Andrew Yaffe. Yaffe joined Dude Perfect in October after eight years in leadership roles at the NBA. He is Dude Perfect’s first-ever CEO, and has big ambitions to create a new kind of media powerhouse.
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