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Meta’s content review board has requested that the company remove a Facebook video that featured a fake version of Ronaldo Nazário to promote a game app.
According to a June 5 statement, the video, made with artificial intelligence (AI), showed the retired footballer encouraging users to play Plinko, which claimed it could earn them more than a regular job in Brazil.
The video’s voice and visuals were clearly out of sync, but it still gained over 600,000 views. Although flagged by a user for being misleading, Meta’s system did not treat the report as urgent.
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When the user appealed the decision, it still did not receive a proper review. Only after the matter was taken to Meta’s Oversight Board did action follow.
The Oversight Board, which Meta established in 2020, investigated the situation and determined that the video violated Meta’s rules on fraud and spam.
It also said Meta should not have let the post be used for advertising, since it showed a well-known person promoting something without their permission.
The board stated in a press release that removing the video aligns with Meta’s own guidelines. It also pointed out that Meta’s ad system should have caught the problem sooner, as it goes against the company’s policy of not using celebrity images to attract people to click on ads.
On May 12, Jamie Lee Curtis called on Meta and CEO Mark Zuckerberg to take down an ad that used an AI-generated image of her. What did she say? Read the full story.
Having completed a Master’s degree in Economics, Politics, and Cultures of the East Asia region, Aaron has written scientific papers analyzing the differences between Western and Collective forms of capitalism in the post-World War II era.With close to a decade of experience in the FinTech industry, Aaron understands all of the biggest issues and struggles that crypto enthusiasts face. He’s a passionate analyst who is concerned with data-driven and fact-based content, as well as that which speaks to both Web3 natives and industry newcomers.Aaron is the go-to person for everything and anything related to digital currencies. With a huge passion for blockchain & Web3 education, Aaron strives to transform the space as we know it, and make it more approachable to complete beginners.Aaron has been quoted by multiple established outlets, and is a published author himself. Even during his free time, he enjoys researching the market trends, and looking for the next supernova.
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