rewrite this title Chime Launches In-App Investing – Finovate

Chime has launched Chime Invest, allowing users to trade stocks and ETFs commission-free or choose an Atomic Invest-managed portfolio.

The new feature aims to lower investing barriers with no account minimums and management fees ranging from 0% to 0.25%, depending on membership tier.

Chime Invest strengthens Chime’s push to become a broader financial platform and reflects fintech’s wider shift toward rebundling banking, investing, lending, and other services in one app.

Digital bank Chime is giving its users one more reason to spend more time in its app with the launch of Chime Invest, a new investment capability. With the new investing tool, users can buy stocks and ETFs commission-free or use an expert-managed portfolio option.

The managed accounts are managed by Atomic Invest, an SEC-registered investment adviser that offers users a diversified portfolio personalized to their goals and risk profile with up to $500,000 of protection by SIPC. For Chime Prime members, the managed accounts do not require balance minimums or charge management fees. Chime Plus members face a 0.10% annual management fee, while all other Chime members are charged 0.25% for the managed portfolio option.

According to a Gallup Economy and Personal Finance survey, around 40% of Americans report that they do not own any stock. Chime anticipates that its new investing feature will lower barriers to entry in investing by not requiring an account minimum and by offering a managed portfolio option for those who may be intimidated to make trades on their own.

“The hardest part of investing is often getting started and sticking with it,” said Chime CEO and Co-founder Chris Britt. “Millions of people already trust Chime with their money every day. By bringing investing into the app they already know and love, we’re making it easier to turn saving into investing and investing into long-term wealth.”

The average Chime member opens the app five times a day and makes approximately 50 transactions each month. Adding investing tools within its app will not only make it easy for users to begin investing, but it also gives existing investors another reason to keep their financial activity within the Chime ecosystem instead of turning to a third-party brokerage.

Chime was founded in 2012 and is well known in fintech for offering tools and services that cater to lower-to-middle income consumers. The challenger bank offers an earned wage access tool that allows users to receive their paycheck up to two days earlier when they set up direct deposit, a credit-building tool, and a feature that will spot users up to $200 to avoid account overdrafts. The fintech has three membership tiers with varying benefits based on the direct deposit amount.

The addition of Chime Invest is another example of how fintechs are rebundling multiple services into singular apps to become more comprehensive financial platforms. Instead of competing solely on checking accounts or payments, companies are increasingly layering on adjacent services such as investing, lending, insurance, financial planning, and even mobile telco plans to deepen customer relationships and increase lifetime value.

For traditional banks, the rebundling trend increases competition by demonstrating that consumers increasingly expect everyday banking and long-term wealth-building tools to coexist within a single digital experience. For fintechs, it underscores that customer engagement is becoming more valuable than customer acquisition as a competitive advantage.

Chime Invest will be generally available to members in the coming weeks.

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