Obsess-powered virtual experiences revolutionize the way brands and retailers connect with their customers. By offering immersive 3D experiences that are accessible across platforms, devices, and product types, Obsess empowers businesses to reach a wider audience and increase brand awareness. The cross-platform capabilities of Obsess ensure that virtual experiences can be seamlessly replicated for platforms such as Roblox, Meta Quest, and Apple Vision Pro, maximizing return on investment and capturing diverse audiences unique to each platform.
Web Browsers: Desktop, Tablet and Mobile
Browser-based virtual experiences provide increased reach and shareability, as they can be accessed via URL on desktop, tablet, and mobile devices. By hosting virtual experiences on their own websites, brands and retailers create a seamless and natural journey for customers, leading to broader audience engagement. The accessibility of web-based virtual experiences allows anyone, anywhere to interact with immersive content, expanding the reach and impact of the brand experience.
Obsess ensures that each web-based virtual experience is optimized for mobile devices, making brand worlds easily accessible to consumers on-the-go. Many brand partners leverage scannable mobile QR codes to promote their virtual experiences, integrating them into packaging, retail stores, billboards, and more to drive engagement and awareness.
Gaming Platforms: Roblox Virtual Stores
Roblox virtual stores powered by Obsess enable brands to engage with a new generation of consumers through immersive, branded gaming experiences. With over 70 million daily active users, Roblox offers a vast user base for brands to tap into, especially when targeting younger audiences like Gen Z. Virtual stores on Roblox transform traditional gameplay into shopping-focused experiences, utilizing gamification to drive digital sales and brand engagement.
For brands like amika, Obsess has created the amikaverse—a vibrant world designed to embody the brand’s values of inclusivity and sustainability. Through custom mini games, exclusive digital wearables, and engaging experiences, amika’s virtual store on Roblox has become a hub for self-expression and community building. By also offering a web-based virtual store, amika extends its reach to audiences across different platforms and devices.
AR/VR Headsets: Meta Quest
Meta Quest and other AR/VR headsets offer brands the opportunity to create immersive, lifelike experiences that captivate consumers. By integrating Meta Quest for cross-platform engagement, brands can leverage VR technology at retail stores and live events to enhance in-person experiences and drive brand memorability. For example, Alo Yoga leveraged the Alo Immersive Virtual Store on Meta Quest at their New York Fashion Week event, adding an interactive element to the event that resonated with attendees.
Partnering with Obsess, brands like K18 have extended their virtual store experiences to Meta Quest, enabling users to explore products and content in a fully immersive environment. By combining web, mobile, and VR experiences, brands can create multi-sensory interactions that engage customers both online and offline, enhancing brand engagement and driving sales.
Spatial Computers: Apple Vision Pro
The Apple Vision Pro device opens up new possibilities for brands to create innovative retail experiences using spatial computing technology. Obsess has developed cutting-edge shopping apps for Apple Vision Pro, offering highly visual and interactive experiences that redefine storytelling and engagement. Brands like e.l.f. Cosmetics have leveraged the e.l.f. visionOS app to create a journey of self-expression and relaxation, bringing their community together in a unique digital space.
By embracing spatial computing, brands like Orange have made their virtual stores WebXR accessible, allowing users to engage with immersive experiences on Apple Vision Pro Safari. This strategic move broadens the brand’s reach and enables users to access content in an innovative and interactive way.
Cross-Platform Ability
With its cross-platform capabilities, Obsess empowers brands to amplify their marketing campaigns and extend the value of their virtual experiences to a global audience. Every virtual experience created by Obsess is designed for seamless distribution across web, mobile, Roblox, Apple Vision Pro, Meta Quest, and other platforms. By leveraging cross-platform functionality, brands can maximize their return on investment and connect with consumers in unique and immersive ways.
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