Apple stock hits all-time-high

Apple (AAPL) hit yet another all-time high, bringing its market capitalization to just above $3.6 trillion. D.A. Davidson managing director Gil Luria joins Morning Brief to discuss the tech giant’s growth and what it means for its upcoming iPhone release cycle.
AI integration will be hitting the newest iPhones as Apple announced a partnership with OpenAI at its Worldwide Developers Conference. “We haven’t had a major iPhone upgrade cycle since iPhone 12. And now, there is a sense that there’s enough new functionality and uses for the phone that we will have an upgrade cycle, which could last for a year or two. That warrants this excitement around the stock,” Luria says. He believes that the AI functionality will compel consumers enough to drive an upgrade cycle.
As Apple looks to diversify its markets, Luria believes India “has a long-term promise”: “It’s the country that’s creating the most middle-class and upper-middle-class population anywhere around the world by far. It is in that sense the kind of driver that China was for the last 20 or 30 years. And so that’s why it’s a critically important market.” He adds that there are no domestic competitors to Apple in India, allowing the tech giant to dominate the market.
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