rewrite this title Ambassador Program, VeUSD to GloUSD Swap, and BCG Partnerships to Drive VET Forward | Coin Media

VeChain is expected to be boosted by a new VET roadmap, an ambassador scheme, changes to its protocol and tokenomics and a new stablecoin with a USDC bridge.
Some disgruntled VET holders, however, believe that the team is dragging its feet and that some changes, like in the tokenomics, are long overdue.

VeChain has had a great November, like most of its peers who have been propped up by Donald Trump’s victory. Since November 5th, it has gained over 30% to trade at $0.02502. According to one community member, it’s set to get even better for VET in the long term with a series of updates and upgrades lined up by the VeChain team.

The first of these is a new roadmap for VET. The token has failed to keep up with its peers this year despite a surge in the March bull rally that took it to a two-year high. However, overall, it has not delivered the gains most investors expected. Year-to-date, VET has dipped over 27%. In contrast, other major projects with thriving ecosystems have had a bullish year. Solana, for instance, is up 110% for the year, while BNB, SUI and Mantra have gained 100%, 333%, and 2,900%, respectively.

The community member was vague on the new roadmap, however. Other expected updates include an ambassador scheme and changes to the protocol’s tokenomics. Both would play a huge role in the excitement around VET, which has lagged behind the new shiny toys for some time now.

VeChain is also expected to launch a new stablecoin with a USDC bridge. The new stablecoin would bring to an end a long-running saga of VeUSD, VeChain’s attempt to launch a stablecoin back in early 2022. VeUSD has flopped and failed to garner the traction that the team hopped for, despite the continued ascent of the rest of the network. Today, VeUSD’s total supply stands at $779,000 with a mere 3,000 holders according to VeChain Stats. For over two and a half years, it has only been transacted 234,000 times.

Stablecoins are a critical piece of the puzzle for any crypto project. Today, stablecoins are the lifeblood of the sector, enabling swift transfer of value and fast payments globally. Stablecoin market cap stands at $190 billion today, with $198 billion in trading volume in the past day alone.

However, any stablecoin that VeChain launches must serve unique needs to stand a chance against Tether’s USDT and Circle’s USDC, which have dominated the market for years. The two account for 86% of the market cap, and even global giants like PayPal have been unable to crack through the duopoly despite having a bigger worldwide brand.

The community member further claimed that the VeChain team has hired a marketing agency to push the brand. However, these pledges didn’t sit well with some of the other community members.

“Haven’t they said they were changing VTHO tokenomics with a VIP release since, like Feb,? What is the hold-up? Also, a marketing agency can be hired at the drop of a hat, there are thousands of them out there. Hell, if they hired me they could say they hired an agency,” one member posed.

VET trades at $0.02508, dipping slightly in the past day.