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A quarter of S&P 500 firms could hold Bitcoin on their balance sheets by 2030, according to a report from tech-focused financial advisory firm Architect Partners.
“Why? Because those managing treasury assets won’t be able to say they didn’t at least try,” said partner Elliot Chun in a March 28 blog post. “If you tried it and it worked, you’re a genius. If you tried it and it didn’t work, you at least tried. Either way, you likely keep your job. But if you didn’t try it and can’t provide a good reason, your job may be at risk.”
Companies Trying To Replicate Strategy’s Performance Are Setting Themselves Up For Failure
Strategy (formerly MicroStrategy), led by executive Chair Michael Saylor, was the first major company to add Bitcoin to its reserves. Since Strategy started its BTC acquisitions in August 2020, its share price has skyrocketed around 2,074%, the analyst noted.
More Bitcoin, Less Risk pic.twitter.com/xkgB5ANk5w
— Michael Saylor⚡️ (@saylor) March 29, 2025
That far exceeds the 65% and 781% gains posted by the S&P 500 index and Bitcoin, respectively, during the same period.
Other companies have since started to experiment with adding BTC to their reserves. Around 89 other companies have followed Strategy’s lead, according to data from bitcointreasuries.net.
However, Chun warned that a company adding BTC to its treasury won’t necessarily see the same gains that Strategy’s stock has seen in the past few years.
Companies who are following Strategy’s lead “in hopes of replicating MSTR’s performance are positioning for disappointment,” the analyst wrote in the blog post. “MSTR is one-of-one, similar to Tether and its stablecoin dominance,” Chun added.
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