For years, Honda was regarded one of the most innovative companies in the world–one full of surprises. It made cheap cars, but also supercars and engines for Formula 1 teams. A few models are among the world’s most popular. It is also the world’s largest engine manufacturer. But it has not held onto its reputation for innovation. It is struggling in China, and it is challenged by the EV era. Watch the video to learn how Japanese company plans to reclaim its identity as an innovator.
Chapters:
0:00 – 01:22 Introduction
01:26 Chapter 1 – Premier engineering
06:36 Chapter 2 – The end of innovation
12:14 Chapter 3 – The future
Producer: Robert Ferris
Editor: Andrea Miller
Animation: Jason Reginato, Christina Locopo
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images, Honda, Toyota
Additional Sources: Guidehouse Insights
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How Honda Is Trying To Be Cool Again
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