Digital identity verification company Socure has acquired risk decisioning company Effectiv in a $136 million deal.
The agreement, which is set to close next month, will bring Effectiv’s developer-friendly, AI orchestration and decisions platform into Socure’s digital identity verification and fraud solutions platform. Socure expects the purchase will enhance its customers’ fraud-fighting efforts while offering the ability to verify identities across the entire customer journey.
Socure will use Effectiv to create complex, combinatorial rules that apply not only to its own solutions but also to those from third parties. Effectiv will provide a unified approach to enhancing identity verification for Socure, automating risk and trust decisions across various processes, including onboarding, authentication, payments, account updates, account recovery, and regulatory filings.
Effectiv, which demoed at FinovateFall 2023, was founded in 2021 to provide an open platform that integrates a wide range of risk solutions– including identity and payment fraud controls, underwriting, Know Your Business (KYB) and anti-money laundering (AML) tools– to facilitate decisions in real-time. Using Effectiv’s technology, firms can combat identity theft, account takeover, scams, and real-time payment fraud. Among the company’s clients are Ouro/Netspend, Lightspeed Commerce, Cardless, and Payco.
Today’s move positions Socure in the $200 billion enterprise fraud industry. The Nevada-based company, which currently serves 2,700 customers, will now be able to help its clients tackle payments fraud, credit underwriting, and AML transaction monitoring.
“With a world-class platform from Effectiv and analytics that allows for adaptive and progressive risk decisioning, we will be able to help our partners with a single view of identity to drive instant risk and trust decisions anytime, anywhere,” said Socure founder and CEO Johnny Ayers.
This isn’t Socure’s first time working with the Effectiv team. The company worked with Effectiv founders Ravi Sandepudi, Ritesh Arora, Jonathan Doering, and Anupam Tarsauliya when they worked at fraud prevention platform Simility before it was acquired by PayPal for $120 million in 2018.
Logistically, the Effectiv team will join Socure. The group will work to develop and promote Socure’s platform product, engineering, data science, and will immediately contribute to its enterprise go-to-market strategy.
“Socure has uniquely built everything required to solve for new account opening at the identity level—arguably the hardest problem because it’s the first time you’ve seen the consumer,” said Effectiv CEO and Co-founder Ravi Sandepudi. “Now we can review and analyze the user’s risk profile across transactions and accounts over time, maintaining an up-to-date perspective which was impossible before.”
Sandepudi will become Head of Platform Products at Socure.
Photo by Fernando Arcos
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