TBWalmart, the world’s largest retailer, has been rolling out digital shelf labels in thousands of U.S. stores since 2024. The company says the technology streamlines price changes, frees up employees’ time and helps shoppers find what they need. But as the labels expand, so do concerns about dynamic pricing. CNBC’s Laya Neelakandan visits a Walmart store in New Jersey.
Chapters:
0:00 Introduction
2:07 Chapter 1 – New tech
4:28 Chapter 2 – Tech fears
Reporting by: Laya Neelakandan
Produced and shot by: Natalie Rice
Additional Camera and edited by: Darren Geeter
Animation: Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional Images: Getty Images
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How Walmart Is Hoping Its New Tech Will Help Shoppers And Employees
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