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On July 14, MetaMask launched a new on-chain experience to celebrate its 10th anniversary, allowing users to look back at their transaction history right inside the app. This move is accompanied by the “Reveal Your Decade On-chain” campaign on X, as MetaMask continues to expand from a wallet into a broader on-chain financial platform.
Ten years ago, one developer pushed 598 lines of code the day after Ethereum came alive, on the bet that people should be able to hold and use their money directly.
A hundred million downloads later, the bet is the same.
Here’s what’s coming next 👇 pic.twitter.com/tpLAFPAI7e
— MetaMask 🦊 (@MetaMask) July 14, 2026
MetaMask Marks 10 Years With a New On-chain Experience
The MetaMask project was founded in 2016 by Kumavis and Dan Finlay, starting as a self-custodial browser wallet on Ethereum before expanding to Bitcoin, Solana, and many other blockchain networks. This 10-year story is used by MetaMask to highlight its journey from a wallet to a broader on-chain platform.
MetaMask is not only marking its 10-year milestone with a new campaign but also recalling the product’s origin story. In the article “Ten Years After the First Commit,” the project stated that Kumavis opened the metamask-extension repository on July 31, 2015, and pushed 598 lines of code before the first version was shipped on July 14, 2016.
MetaMask also took this opportunity to emphasize its current scale: over 100 million downloads, a presence in approximately 190 countries, and a cumulative total transaction volume measured in trillions of USD. In 2025 alone, MetaMask’s security layers blocked more than 6.5 million malicious website visits, prevented nearly 150,000 malicious transactions, and helped users avoid over $500 million in losses.
What Users Can Do With It
MetaMask allows users to open the app and review their activity history in a recap experience right inside the wallet. According to MetaMask’s description, this section not only lists recent activities but also aggregates each user’s on-chain journey into a more visual format. At the end of the experience, an On-chain Persona Card is issued, in which each user receives their own unique “class” and “level.”
This campaign is named “Reveal Your Decade On-chain.” On MetaMask’s teaser, users are reminded that they can look back at their ten years of activity on the blockchain in a personalized format, instead of having to manually trace each transaction across multiple chains and dApps. Notably, MetaMask is turning fragmented on-chain data into a quick summary that can be viewed directly in-app, while also creating a format compact enough for users to share if they wish.
Why the Feature Matters
MetaMask is using this feature to push its narrative beyond the role of a conventional wallet. Instead of being just a place to store keys and sign transactions, users are viewed as having an on-chain history that can be aggregated and presented as a consumer product.
This feature also shows that MetaMask wants to make on-chain data more accessible to mainstream users. However, along with this comes the familiar privacy challenge of Web3: on-chain data is inherently public, while signals from browsers, dApps, and wallet usage behavior can further expose links between addresses and users.
An article published on July 7, 2026, on arXiv, analyzing 85 browser-extension wallets representing 35.16 million users, showed that routine RPC operations can expose connections among multiple addresses. Another study from 2023 also recorded 1.325 websites running wallet-probing scripts, along with address leaks across 211 applications and 13 wallets.
Against this backdrop, “Reveal Your Decade On-chain” is not just a commemorative feature. It is MetaMask’s way of attempting to balance personalized experiences with the sensitivity of on-chain data.
What MetaMask Is Building Next
MetaMask is using its 10-year milestone to push its narrative away from the old definition of a browser wallet. In its official announcement, the project describes “Open Money” as the next phase, where users can hold, transfer, save, invest, and use money in a way that is more like the Internet than traditional banking.
The appointment of Gal Eldar as CPO also follows this direction. According to MetaMask, Eldar has been involved in many of the project’s expansion products, from fiat on-ramp, Swaps, Bridges, and Smart Transactions to MetaMask Card, Perps, Prediction Markets, and Money Account.
The way MetaMask has chosen to celebrate its 10th anniversary shows that the project wants to tie its birthday to a larger product transition. Instead of just looking back at the past, MetaMask is focusing on its next phase in on-chain finance.
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