rewrite this title Another absurd AI pivot is propelling a new stock higher Thursday. Shares of Myseum jump 130%

Myseum shares more than doubled on Thursday after the social media platform provider became the latest company to unexpectedly refocus efforts on artificial intelligence.

The penny stock surged around 130% to above $3 a share. Myseum — which surpassed the $5 mark at one point in the trading day — climbed to its highest levels in more than a year and recorded its best day since early 2025.

The New Jersey-based company announced Wednesday that it would change its name to Myseum.AI amid a concentration on integrating AI into its platforms like Picture Party and DatChat. Myseum will use AI agents to manage personal media in a way that adapts to users’ preferences while also maintaining privacy, the company said.

“Our new name, Myseum.AI, identifies our core AI-based technology that secures our multi-tiered social media ecosystem,” Myseum CEO Darin Myman said in a Wednesday statement.

Myseum shares will still trade under the MYSE ticker. The stock has a market cap of more than $14 million as of late Thursday, according to FactSet.

Museum’s Thursday surge follows the more than 500% jump in Allbirds’ shares during the previous session after the struggling shoemaker announced a pivot to AI. Allbirds closed stores and said it was selling its intellectual property earlier this year.

Retail traders snapped up Allbirds’ shares on Wednesday amid the rally, data from Vanda Research shows. But market participants warn that the crush of such speculative buying has historically ended poorly after the excitement fizzles out.

Shares of Allbirds pulled back more than 35% on Thursday, marking the stock’s worst day since 2023.