rewrite this title Beyond the Hype: Lenovo, Arthur and the Business Case for XR in 2026 – UC Today



Christopher Carey sits down with Oliver Woehler, XR Sales Lead EMEA at Lenovo, and Laura Keresztyén, Sales Associate at Arthur, to unpack what’s changed — and why the timing suddenly feels different. ISE 2026 was packed with partners and customers swarming the demos, and Lenovo is using the show to put a spotlight on a new global partnership that’s designed to make enterprise XR easier to buy, easier to deploy, and easier to justify.

But the real hook is what they’re building on top.

Because nobody is buying headsets “because headsets.” The question buyers keep asking is the same one we heard across ISE this year: what’s the use case, what’s the value, and how fast can we prove it?

Oliver and Laura lean into that tension, and then take the conversation somewhere more interesting — where immersive collaboration stops being a novelty and starts becoming a productivity lever.

Laura shares how Arthur is bringing people and AI into the same virtual workspace, and why the last two years have created what she calls a perfect match between AI and VR. The AI isn’t just a chatbot on the side; it’s showing up as an active participant in the room — shaping agendas, keeping teams on track, organizing ideas, and pushing meetings toward actual next steps.

Then the discussion widens to the “where the ROI lives” territory: training and digital twins. They tease why training is often the quickest win, how personalization changes when AI is in the mix, and why digital twins get far more powerful when you can bring people inside them to walk, annotate, brainstorm, and even interact with complex systems in ways 2D screens can’t match.

If you’re still on the fence about XR at work, this is the interview that will make you rethink what “ready to scale” looks like in 2026.

Catch the full video — before your competitors do.