rewrite this title Alexa+ just got a personality upgrade — you can now choose whether it’s brief, chill, or your biggest cheerleader

You can now tailor Alexa’s personality to fit your personal preferenceThree distinct styles are available: Brief, Chill, and SweetYou can easily switch between them to suit your mood

Amazon has announced that Alexa+ can now change how it speaks to you, with three new customizable styles that let you dial its tone up or down depending on your mood.

Alexa+ now has three distinct personality styles: Brief, Chill, and Sweet.

So whether you want quick, no-nonsense answers, a more relaxed conversational vibe, or something warmer and more encouraging, Alexa has you covered. Of course, none of this changes what Alexa actually does — it simply changes how it communicates with you.

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Brief

Amazon has given examples of how the new personality styles respond to the question: “Alexa, how’s it going?”

Brief, as you’d expect, gives you the shortest, most direct response. If you want no-nonsense efficiency with no small talk, this is the style for you.

Brief’s response to “Alexa, how’s it going?” is a minimal “Operating efficiently.”

Chill

If you’re after an easygoing, relaxed tone, Chill is the one to pick. It turns Alexa into a laid-back companion with a breezy, slightly philosophical edge.

In response to “Alexa, how’s it going?”, Chill replies: “Life’s treating me well — all systems are Zen and the digital universe is spinning in harmony.”

Sweet

Sweet is your biggest cheerleader. If you’re looking for warmth, enthusiasm, and encouragement, this upbeat style has your back. It celebrates your wins and reframes everyday moments with positivity.

In response to “Alexa, how’s it going?”, it replies: “Absolutely fantastic! I’m radiating pure joy and ready to make your day incredibly amazing!”

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Here comes the science

If you’re curious about what’s powering these new personalities, each one is built on a foundation of five interconnected dimensions: expressiveness, emotional openness, formality, directness, and humor.

The nuance lies in how these dimensions combine. Brief leans into concise expressiveness, lower emotional openness, and minimal humor, while Sweet dials up warmth and enthusiasm for a more emotionally engaging response.

How to change personality

Switching Alexa+ personalities is straightforward. Just say, “Alexa, change your personality style” to your Echo device, or select one in the Alexa app by going to your device > Device Settings > Alexa’s Personality Style and swiping through the options.

If you want to return to the default personality, you can do that at any time using the same method.

Alexa’s eight different voices still work alongside these styles, so you can change voice and personality independently. In the Alexa app, select your device from the Devices tab, tap Settings, then under General choose Alexa’s Voice.

Alexa’s new personality styles are available now for all Alexa+ customers.

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