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Gretchen Rossi, showing the different side of her from when she was in ‘The Real Housewives of Orange County,’ displayed a set of cheap sunglasses that she purchased at the Amazon Cyber Monday sale. Simultaneously, she was presenting a fashionable alternative to the high-end branded eyewear. In a well-organized video try-on, Rossi modeled various glasses and mentioned their strengths and low price, while she was also asking her followers to help her decide which ones to keep. The post went viral in no time because of the fashion advice given and the message that the different pairs were nothing less than the inexpensive copies of the luxurious ones.
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Rossi made a very clear move at first in her speech: to grab unobtrusive pairs of sunglasses that looked like designer ones without the designer price tag. ‘You guys don’t want to spend the money on designer sunglasses,’ she told the viewers and straightaway showed them in her video. ‘These are some great picks.’ She then moved on to try four different kinds of which she thought had their own beauties.
The first one was a gradient lens gold-framed pair, and Rossi admitted that due to a lot of fan requests, she has started wearing them more frequently than before. She praised the gorgeous over-the-ear coverage on their earpieces and the great fit. Then, she brought a smaller but very classy pair which had tortoise shell on the arms and a darker lens that she said had ‘small fine vibe’ coming off them.
Then came the third one, a pair of oversized gold aviators with a thick frame and a gradient lens, and she remarked about them being tight initially but then forecasting that they would loosen up with time. Her last pair, a play set, gave her the hope that it would be the classic trio of tortoise shell, simple black, and brownish-black frame with a feature yellow lens. ‘The price point for all three of these is truly phenomenal,’ she pointed that out while her astonishment of the great quality was visible.
The comments section quickly shifted to the unbelievable quality and specific designer inspirations behind the inexpensive finds. One user even went so far as to make the comments as detailed as to part of the pair’s specific brands, like the one who wrote, ‘The second pair perfectly resembles the Celine Triomphe oval sunglasses dupe $600. The third one is a dupe for the Bottega Veneta Sardine aviators $655. Last was a dupe for the Tom Ford Bronson sunglasses in all the colors $595 each.’ This comment reinforced the huge financial support that could come from choosing Rossi’s advice, so it was not just an easy try-on haul turning into a smart shopping guide.
There were many comments praising the sunglasses and also praising Rossi’s character as a whole. ‘Love them. So stunning looking gorgeous,’ one user said, while another just stated, ‘I love a great pair of sunglasses.’ In addition to the interactive part of the post being a success, users were following the directions. One loyal fan commented just the word ‘SUNNIES’ to get a direct message with links, and to this, Rossi’s account promptly replied, ‘You’ve got mail!’
Rossi’s strategy fits into the overall picture where influencers rely on affiliate marketing platforms like Shop.LTK, in this case, to get paid for their style tips. By inviting her audience to her page on the platform she provides them with a very simple shopping trip. Her posing the question ‘What should I keep or return?’ is the one that builds a community and collaborative styling, so the content comes across more like a suggestion from a friend than a straightforward advertisement.
It is hard to ignore such content; it is simply too attractive. It has ceased to be upscale; rather, it challenges the quality of the look against price, proving that the high-end sophistication could be scaled down to the budget of an A-list celebrity’s used-up one. The exuberance of Rossi combined with her frankness in the process pulls the audience closer and establishes a trust bond. She’s not just selling sunglasses; she is doing minor research, inviting others to be part of the decision-making process.
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In the rainbow of fast fashion and frequent online hauls, the show of Gretchen Rossi’s determination is the one that really counts because of its breadth and quality-driven motive. It is an art of easy-going styling that great eyewear doesn’t need to cost more than a fortune. The reactions of her audience show that in the world of style, the clever buying and the fun of sharing finds are always in vogue. Her approach to cozy fall decorating and a perfect fall day shows her relatable style extends beyond fashion. Fans also enjoy seeing her family Halloween outings and her sophisticated black ensemble at BravoCon.
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