rewrite this title Intel and Samsung Display join forces to develop tailor-made screens for AI PCs

What just happened? Intel and Samsung Display have inked a collaboration to jointly develop cutting-edge display solutions optimized for devices powered by Intel’s latest AI accelerator chips. This could guarantee that Samsung’s advanced display tech has a prominent place inside those next-gen Intel PCs and laptops.

By joining forces, Intel stands to boost its mobile platforms with displays purpose-built for the capabilities of its GPUs. Samsung Display, meanwhile, could be angling to solidify its presence in the premium laptop arena.

The two companies have been working together for a while now – Samsung’s recent Galaxy Book 5 laptops already pack Intel’s Core 200-series processors alongside Samsung’s OLED displays. However, this new alliance aims to maximize their technological synergies.

Under the terms of the agreement, Samsung Display will craft display technologies tuned for Intel’s upcoming AI-centric chips, including the Core 200-series “Lunar Lake” processors arriving later this year, the Core 300-series “Panther Lake” in 2025, and the Core 400-series “Nova Lake” CPUs expected in 2026.

The goal, at least on paper, is to enhance computing experiences. However, information on what this means is currently slim.

“With the partnership with Intel, which keeps advancing the future of personal computing, we will be able to accelerate innovating next-generation display technologies,” said Lee Ho-jung, VP of product planning at Samsung Display. “The partnership will usher in an uncharted territory of laptop computer user experiences and allow the two companies to lead the global AI PC market.”

Intel seems equally thrilled about the possibilities, with David Feng, VP of Intel’s client computing group, noting that the collaboration will enable both companies to drive the future of the AI computing industry.

The partnership extends beyond R&D, too. As reported by Korea Times, Samsung Display and Intel are joining forces in global marketing efforts to showcase their latest display and processing advancements. The duo already has an exhibition running in Seoul titled “Humans with AI.”

At the exhibit, hosted at the Kyobo Book Centre through next month, visitors can experience Samsung’s premium OLED TVs and high-definition displays. They can also test a Samsung Galaxy Book laptop powered by an Intel AI chip against a standard LCD model.

Of course, the deal is about much more than impressive demos. With Samsung Display locked in an intense battle against rivals like BOE and LG for premium laptop display dominance, partnering with a semiconductor giant like Intel could prove extremely advantageous.