Payments services company Worldline and payment provider Online Payment Platform (OPP) have partnered this week to launch an embedded payments solution in Europe.
The new solution combines OPP’s payment technology with Worldline’s capabilities in acquiring, acceptance, and point of sale. Using the new embedded payments tool, platforms and marketplaces in Europe can add features such as split payments, advanced escrow, and unique mediation handling. Wordline anticipates that these new tools in an embedded experience will help businesses find new revenue opportunities and boost user engagement.
“Our partnership with OPP reflects our commitment to innovation in payments,” said Worldline CEO Marc-Henri Desportes. “By combining OPP’s robust platform capabilities with our extensive acquiring expertise, we are delivering an embedded payments solution that provides platforms and marketplaces a unique pathway to integrate and leverage new payment opportunities.”
Worldline designed its new embedded payments tool to offer a holistic, turnkey solution that works across multiple currencies and payment methods. The user-friendly interface allows for fast onboarding with a high level of security that can help reduce fraud and increase consumer trust. Additionally, the embedded payments tool is compliant with both E.U. and U.K. regulatory standards.
“With this joint offering, we are setting a new benchmark in the payments landscape,” said OPP Founder Richard Straver. “Our approachability, combined with Worldline’s unrivaled footprint, allows us to provide a seamless and efficient experience for platforms and their sub-merchants. This solution not only facilitates transactions but also supports our clients with features like escrow and mediation, enhancing trust and security in every transaction.”
The new embedded payments tool is currently available in the EU. Worldline and OPP have plans to expand availability into Switzerland and into the U.K., having recently secured the EMI license for the latter region. The company also notes future plans for advancements such as tap-on-mobile and point of sale integrations, which it anticipates will further enhance the user experience.
Embedded payments in the U.K. are quickly growing and evolving as businesses across multiple sectors seek to enable companies to offer payment services within their existing interfaces rather than redirecting their customers to third-party payment processors. This is especially true in the E.U., where the growth of open banking and open APIs has accelerated the adoption of embedded payments as merchants seek to make transactions more seamless and ultimately enhance their customer experience.
France-based Worldline began facilitating card transactions in 1973 and currently has 18,000 employees in more than 50 countries and counts annual revenue of around $4.4 billion. Gilles Grapinet is CEO.
Photo by Anastasia Nelen on Unsplash
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Conclusion:
In conclusion, the partnership between Worldline and Online Payment Platform represents a significant advancement in the realm of embedded payments in Europe. Through this collaboration, businesses across various sectors will have access to innovative tools and features that can revolutionize the way transactions are conducted within platforms and marketplaces. The launch of the embedded payments solution not only simplifies payment processes but also introduces additional layers of security and efficiency.
With plans to expand the availability of this solution to Switzerland and the U.K., Worldline and OPP are poised to make a lasting impact on the financial technology landscape. By incorporating advancements such as tap-on-mobile and point of sale integrations, the user experience is expected to be further enhanced, driving more seamless transactions and heightened customer satisfaction.
As embedded payments continue to gain traction, it is clear that businesses are increasingly recognizing the value of integrating payment services directly into their platforms. This shift towards embedded payments signifies a fundamental change in how transactions are processed, emphasizing the importance of convenience, security, and user experience.
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