Olaplex has lost around 95% of value since its debut on the stock market in 2021. Excitement around the luxury haircare brand simmered when increased competition, regulatory scrutiny and a controversial lawsuit hit the brand. Sales were flat over the past year but the CEO told CNBC she’s “encouraged by the momentum” that the company is seeing. Wall Street analysts are divided on what they believe is next for the company. Watch the video to learn more.
Produced by: Laya Neelakandan
Shot and Edited by: Ryan Baker
Animation by: Jason Reginato, Christina Locopo
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images
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Why Wall Street Has Written Off Olaplex
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