Tesla CEO, Elon Musk has been talking about an EV pickup truck since 2012. When the Cybertruck was unveiled in November 2019, many had mixed feelings about its design. Still, Musk said in an earnings call that more than 1 million people had ordered the truck. But sales have been underwhelming as many of the promises about its specs haven’t come to fruition. CNBC’s Robert Ferris dove into to see why the Cybertruck hasn’t lived up to its initial hype.
Chapters:
00:00 Introduction
1:21 The Hype
3:13 Sales fall short
4:08 Why the truck is not selling
8:03 EV trucks are struggling
10:21 Aftermath and future
Produced by: Robert Ferris
Edited by: Darren Geeter
Animation: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, Tesla
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Why The Tesla Cybertruck Failed To Maintain Its Hype
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