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Why NBCUniversal Is All In On Sports

DeFi Daily News by DeFi Daily News
January 18, 2026
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NBC’s upcoming lineup for its “Legendary February” features some of the biggest sports events in the U.S., including Super Bowl LX, the Winter Olympics and NBA All-Star. The month showcases the media outlet’s huge bet on sports. CNBC’s Alex Sherman breaks it down.

Produced, Shot and Edited by: Macklin Fishman
Reporting by: Alex Sherman
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images

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Why NBCUniversal Is All In On Sports

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Tags: EntertainmentmediaMike CavanaghMilano Cortina 2026 Winter OlympicsNBA All-Star Gamenbc sportsNBCUniversalSportsSuper Bowl LX
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