Why Nasdaq’s Adena Friedman Says Sports Teams Should Go Public | The Deal

In this episode of The Deal, Alex Rodriguez and Jason Kelly talk with Nasdaq CEO Adena Friedman about the value of letting fans own a part of their team by having teams enter the public market. Friedman tells the hosts about her competitive deal-making mindset, how she’s transformed Nasdaq and the current sports business landscape.

Listen to The Deal on Apple Podcasts, Spotify, iHeart, Bloomberg Carplay, or wherever you get your podcasts. You can also watch The Deal on Bloomberg Originals and Bloomberg TV.

00:00 – 1:56 Intro
1:57 – 3:35 CEO of Nasdaq
3:36 – 5:26 Upbringing
5:27 – 6:49 Taekwondo
6:50 – 8:26 Fear Drives You
8:27 – 10:20 Imposter Syndrome
10:21 – 11:38 Competitive
11:39 – 13:49 Strategy
13:50 – 16:28 Bob Greifeld
16:29 – 20:15 Carlyle
20:16 – 22:13 Deal Making
22:14 – 24:36 Return to Nasdaq
24:37 – 25:56 How Nasdaq makes money
25:57 – 29:04 Growing Faster
29:05 – 31:30 “Your Business Is Deals
31:33 – 33:10 Atlanta Braves
33:11 – 37:46 Sports Economy
37:47 – 41:22 Sports Through A Business Lens
41:23 – 42:51 Women’s Sports
42:52 – 44:58 The Listing Business
44:59 – 46:56 Rapid fire
46:57 – 47:32 Outro

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