To counter slumping sales, fast-food companies are either bringing chicken tenders back to their menus or experimenting with how they’re normally eaten, like putting them in a salad or in a wrap. Nearly 50% of fast-food operators carry chicken tenders, up 5.7% since 2019. In October, struggling chicken chain and Yum Brands subsidiary KFC launched its new Original Recipes Tenders by calling for a chicken tenders war against rivals like Chick-fil-A and Popeyes. Even McDonald’s is jumping on the chicken tenders bandwagon.
Intro.
0:57 Chapter 1 – The chicken tenders battle
5:11 Chapter 2 – The making of an icon
7:47 Chapter 3 – Evolution of a trend
Credits:
Produced and Shot by: Natalie Rice
Edited by: Andrea Miller
Animation: Jason Reginato, Christina Locopo
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, AP Photos, KFC, Taco Bell, Wingstop
Additional Sources: FactSet
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Why Fast Food Companies Are Going All In On Chicken Tenders
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