The Chrysler name was once one of the most recognizable in the American automotive industry. A bankruptcy and two mergers later, it is just a tiny brand some fear will face extinction. Its lineup has been whittled down to two models of one vehicle – a minivan. But its brand CEO, Christine Feuell, says Chrysler is here to stay and more vehicles are coming soon.
Chapters:
00:00 Introduction
01:49 Chapter 1 – A struggling icon
06:25 Chapter 2 – A bold automaker
09:22 Chapter 3 – What could come next
Producer: Robert Ferris
Editor: Christian Nunley
Animation: Jason Reginato, Christina Locopo
Post Production Support: Ryan Baker
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images, Stellantis
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Why Chrysler Has Nearly Disappeared
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