Texas Roadhouse and LongHorn Steakhouse are growing sales and increasing foot traffic while Americans are pulling back at other casual dining restaurants. In 2024, Texas Roadhouse surpassed Olive Garden as the biggest casual dining chain. Experts say these chains have curated a high value offering and worked to keep price increases below inflation. Find out what’s driving people to these value steakhouse chains and why Outback Steakhouse isn’t seeing the same level of success.
Chapters:
0:00 Introduction
1:10 Chapter 1: Winning Formula
4:10 Chapter 2: ‘Meat Anxiety”
6:40 Chapter 3: Edging out Competition
Produced by: Ryan Baker
Edited by: Evan Lee Miller
Senior Managing Producer: Tala Hadavi
Animation: Jason Reginato, Mallory Brangan
Additional Sources: Placer.ai, Technomic
Additional Footage: AP Photo, Bloomin’ Brands, Getty Images, Texas Roadhouse
» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Do you want a new career that’s higher-paying, more flexible or fulfilling? Take CNBC’s new online course – How to Change Careers and Be Happier at Work. Pre-register today and use coupon code EARLYBIRD for an introductory discount of 30% off $67 (+taxes and fees) through May 13, 2025: https://cnb.cx/4igNyqZ
Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC on Threads: https://cnb.cx/threads
Follow CNBC News on X: https://cnb.cx/FollowCNBC
Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC
#CNBC
Why Americans Are Obsessed With Texas Roadhouse And LongHorn Steakhouse
source
