Rivian debuted its all-electric pickup, the R1T, in 2018 and has since built a passionate fan base around a brand that caters to adventure and the outdoors. Now it’s preparing for its next chapter: the R2, a smaller and more affordable spin on the R1S SUV, and the R3, a rally-inspired hatchback. CNBC got rare access inside Rivian’s design lab in Irvine, California, where chief design officer Jeff Hammoud shared how the company shapes its distinctive vehicles and approaches design for its EV lineup.
0:00 Introduction
2:09 Building a new EV brand
7:19 R2 and R3
9:53 Inside the design studio
Produced, Shot and Edited by: Andrew Evers
Additional Camera: Lisa Setyon
Narration: Robert Ferris
Animations: Jason Reginato
Senior Director of Video: Jeniece Pettitt
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
» Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus
About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to be your own boss? Sign up for Smarter by CNBC Make It’s new online course, How To Start A Business: For First-Time Founders. Find step-by-step guidance for launching your first business, from testing your idea to growing your revenue. Sign up today with coupon code EARLYBIRD for an introductory discount of 30% off the regular course price of $127 (plus tax). Offer valid September 16 through September 30, 2025: https://cnb.cx/4gEgnhO
Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC on Threads: https://cnb.cx/threads
Follow CNBC News on X: https://cnb.cx/FollowCNBC
Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC
#CNBC
Rivian’s Design Chief On Creating Its Electric Truck And SUVs
source
