rewrite this title Web3 PvZ: Advancing AI-Powered GameFi With Scalable Tokenomics And Vision For Community-Driven Metaverse

by
Alisa Davidson

Published: April 24, 2025 at 6:38 am Updated: April 24, 2025 at 6:38 am

by Ana

Edited and fact-checked:
April 24, 2025 at 6:38 am

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Blockchain-based game Web3 PvZ, which follows a Zombie-to-Earn (Z2E) model, has shared details on how it addresses persistent challenges in the GameFi space—namely, issues such as unchecked token inflation, difficulty in retaining players, and scalability limitations—through the application of AI. With a dynamic economic model and viral social growth strategies, Web3 PvZ is also attracting a growing user base—and fast becoming a standout force in the Web3 gaming ecosystem.

Drawing conceptual and gameplay inspiration from the classic Plants vs. Zombies franchise, Web3 PvZ integrates AI technology with blockchain mechanisms to introduce a new model for sustainable in-game economies. This approach, referred to as an “AI-driven sustainable economy combined with IP-based social virality,” seeks to lower barriers to entry while broadening the game’s appeal through socially-driven growth strategies.

Official launch data shows that Web3 PvZ reached over one million users within its first week, topping non-fungible token (NFT) sales charts in the LINE ecosystem and consistently ranking among the most active titles in the LINE NEXT platform. These milestones signal the project’s potential to contribute meaningfully to broader Web3 adoption.

Web3 PvZ has introduced an AI-driven economic management system known as Dr. Pump Treasury, which functions as the game’s autonomous financial coordinator. This system utilizes real-time data from the blockchain to make continuous adjustments to how rewards are distributed, aiming to ensure that player compensation remains both equitable and stable over time. Additionally, it creates tailored airdrop strategies that help attract new users while offering meaningful incentives to long-term participants. One of its key functions is mitigating token inflation, a common issue in GameFi projects, by controlling the token supply in a way that supports the token’s ongoing value.

This AI system was developed in collaboration with the University of Sheffield’s AI research team and is built around advanced algorithms. Its core function can be likened to the matchmaking systems used in traditional online games, but rather than pairing players, it balances the game’s internal economy. By continuously monitoring essential economic metrics, the system can automatically alter both token issuance and distribution in real time, helping to maintain overall system sustainability.

The game’s central mechanic, Z2E, forms the heart of its gameplay structure. This feature combines player-versus-environment (PvE) and player-versus-player (PvP) elements in a format reminiscent of Plants vs. Zombies. Players collect, merge, and upgrade characters to compete in strategic battles that yield token rewards. The model is designed to lower participation barriers while enhancing player engagement, creating a loop in which enjoyable gameplay directly translates into tangible in-game earnings. Unlike traditional Play-to-Earn structures—where users may feel more like workers than players—Z2E emphasizes entertainment and competition, requiring players to apply strategy and skill to succeed. PvE stages call for thoughtful planning in unit placement and composition, while PvP battles test tactical decision-making against other players.

Web3 PvZ also distinguishes itself with a unique growth model centered around social platforms. The game leverages a frictionless “click-to-play” design that allows users to start playing immediately via apps like Telegram and LINE, bypassing traditional onboarding hurdles. This streamlined access makes it easy for players to share the game within their networks, sparking organic growth similar to the virality of WeChat Mini Games. The game’s strong performance in the LINE NEXT ecosystem—ranking among the top three for user engagement—demonstrates the effectiveness of this approach. By removing technical barriers and extending its reach across platforms, Web3 PvZ is not only attracting more users but also serving as an accessible introduction to Web3 technologies for a broader audience.

ZP Tokenomics And Team: A Sustainable Economic Model Backed By Gaming Veterans And Web3 Innovators

The ZP token serves as the primary utility asset within the Web3 PvZ ecosystem, integrating functions related to governance, utility, and financial yield into a single framework. Through a decentralized autonomous organization (DAO), players holding ZP can participate in decisions regarding the game’s development, such as voting on updates and how rewards are distributed, reflecting a model of decentralized community oversight. On a functional level, ZP is embedded into nearly every in-game transaction—it is the standard currency for purchasing NFTs, crafting items, and participating in battle-related staking activities.

Beyond utility, ZP also serves as a tool for distributing the game’s revenue. Players can stake their tokens to earn a portion of the platform’s profits, in a setup that shares similarities with developer revenue-share models used by platforms like Roblox. To ensure that this economic system remains sustainable, the game’s developers have implemented mechanisms that regulate how the token’s value and circulation are managed over time. ZP’s economic design incorporates revenue from various sources, including fees from NFT trades, ticket sales for battles, and advertising within the game environment. These income streams are bolstered by cross-platform traffic strategies, which widen the reach of monetization beyond a single channel.

To maintain long-term economic balance, the platform uses an adaptive system driven by AI to adjust staking incentives based on the total amount of value locked (TVL) in the ecosystem. When TVL is high—indicating strong user confidence and liquidity—the algorithm reduces the annual percentage yield (APY) on staking, limiting the introduction of new tokens and helping to prevent inflation. Conversely, when TVL drops, the system increases APY to encourage more staking and attract additional participation. This real-time tuning aims to preserve a stable token economy and reassure users of ZP’s value over time.

The development and leadership team behind Web3 PvZ brings together professionals with extensive backgrounds in both traditional gaming and the Web3 industry. The creative direction is managed by a former art director with experience at major studios like Ubisoft and Nintendo, ensuring high production standards in visual design. Competitive gameplay dynamics are shaped by a former producer from Riot Games, while user acquisition strategies are led by a former Disney executive specializing in IP operations—indicating a focus on scalable and brand-conscious growth strategies.

On the blockchain and regulatory side, one of the founding members of HashKey advises the project, contributing expertise in compliance and liquidity management. The project’s economic framework is also reinforced by research and algorithmic modeling from the University of Sheffield’s AI Lab, which lends credibility to its data-driven approach.

Distribution and community growth are supported by Telgather Studio, the team behind the successful game BANANA, bringing with them a large existing user base of 18 million players. This partnership offers a strategic launch advantage. In addition, alliances with major exchanges like Gate.io and OKX are set to provide liquidity and trading infrastructure for the ZP token upon its release, further ensuring accessibility and stability within the broader cryptocurrency market.

The emergence of Web3 PvZ represents a notable development in the broader gaming landscape, reflecting the growing interest of established gaming companies in the Web3 space. Support from senior figures at firms such as Disney and Bandai Namco indicates that industry leaders are paying attention to this evolving model. Web3 PvZ sets itself apart by merging artificial intelligence with blockchain to craft an adaptive economic system—one specifically designed to overcome common issues in GameFi, such as unsustainable token economies often referred to as “death spirals.” The Dr. Pump Treasury mechanism, which adjusts economic variables in real time using on-chain data, has also sparked interest as a potential model for other decentralized finance (DeFi) applications.

Unlike many GameFi projects that replicate earlier formats, Web3 PvZ introduces a fresh approach that aims to move the genre toward more sustainable and scalable development. Its adoption of data-driven economic governance and socially viral game mechanics signals a new chapter in blockchain gaming—one where professional-grade design and economic foresight converge. This evolution not only redefines what blockchain games can look like but also provides traditional gaming studios with a practical example of how to integrate Web3 technologies into their offerings.

Looking beyond the initial launch, the team behind Web3 PvZ has laid out plans for a broader ecosystem that extends past a single title. At the core of this vision is a shift toward community-led governance. This would see key game mechanics and parameters adjusted through a decentralized autonomous organization (DAO), enabling players to directly shape the future of the platform. Furthermore, the project is working toward deployment across multiple blockchain networks, including high-throughput systems like Solana and Ton, with the goal of increasing both performance and accessibility.

In terms of intellectual property (IP), Web3 PvZ is building a world that invites creative engagement from its community. The use of zombie-themed NFTs is not limited to in-game assets—they’re also licensed for derivative works, allowing fans to create their own content. Additionally, the team is collaborating with established gaming companies to develop physical merchandise, bridging the digital and physical worlds. This strategy is designed to deepen the brand’s cultural footprint while simultaneously creating new revenue channels. By combining gameplay, user governance, creative IP development, and merchandising, Web3 PvZ is positioning itself as a multifaceted gaming platform, not just a single-use title. This approach aims to provide both developers and players with long-term value in a gaming universe that is both expansive and community-driven.

About The Author

Alisa, a dedicated journalist at the MPost, specializes in cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a keen eye for emerging trends and technologies, she delivers comprehensive coverage to inform and engage readers in the ever-evolving landscape of digital finance.

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Alisa Davidson

Alisa, a dedicated journalist at the MPost, specializes in cryptocurrency, zero-knowledge proofs, investments, and the expansive realm of Web3. With a keen eye for emerging trends and technologies, she delivers comprehensive coverage to inform and engage readers in the ever-evolving landscape of digital finance.

More articles