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As the holiday shopping season kicks off, the Web3 world is embracing its own version of the Black Friday fever. While traditional retailers prepare their doorbusters and digital deals, Web3 platforms and crypto companies are reimagining seasonal shopping.
According to Adobe Analytics, U.S. holiday sales in 2024 are projected to reach $1 trillion, including pre-Thanksgiving purchases, with online spending expected to hit $240.8 billion—a 12% increase from 2023. Meanwhile, Donald Trump’s victory in the U.S. presidential election in early November has significantly impacted cryptocurrency markets, driving crypto demand across both new and existing users, as evidenced by the market surge.
Blockchain is transforming traditional holiday bargain hunting into a digital adventure, where smart contracts replace shopping carts and digital assets become the season’s must-have items. One such initiative comes from market veteran Changelly, a global instant crypto exchange that has operated since 2015 and serves millions of users and hundreds of partners.
Strategic Partnership that Brings Big Discounts
The Black Friday campaign developed by Changelly in collaboration with Topper by Uphold introduces a number of user-centric offers, aiming to boost mass adoption and make crypto more accessible to users during the holiday shopping season. Most notably, transactions exceeding $500 qualify for special rates using the promo code BF2024, potentially saving users up to $1,000 on fees and positioning Changelly as one of the most cost-effective instant exchange platforms in the market during this holiday season.
Reducing Barriers to Entry
Through its partnership with Topper by Uphold, Changelly is offering a 50% reduction on processing fees for cryptocurrency purchases. Users can access this discount using the promo code BUY2024, significantly lowering the barrier to entry for those interested in digital assets.
“Changelly has a knack for identifying amazing milestones in the industry and celebrating them. Topper is thrilled to partner with Changelly again on an exciting promotion for their existing community and newcomers, especially at a time when there’s a lot of enthusiasm for the crypto market.”—Robin O’Connell, CEO at Uphold Enterprise, commented.
Zifa Mae, Head of Product at Changelly, highlighted this campaign’s festive and revolutionizing nature: “This Black Friday, we’re not just slashing prices—we’re redefining the crypto landscape with tailored offers for this holiday season. Our platform is becoming a crucible where market volatility meets opportunity, allowing both seasoned traders and crypto-curious individuals to forge their financial futures. We’re not merely facilitating transactions; we’re catalyzing a shift in how people perceive and interact with digital assets during this high-stakes period.”
User Rewards and Engagement
To encourage user participation, Changelly has launched a giveaway with a total prize pool of $5,000. Users who register on the platform and complete any transactions at floating rates are automatically entered into the draw, with five winners to be selected in total. This reward system adds a game-like element to the traditional holiday shopping experience.
Save and Win BIG
To match the excitement of traditional Black Friday celebrations, Changelly partnered with various notable companies and projects from the cryptocurrency sphere.
In addition to the strategic partnership with Topper by Uphold, the campaign also features industry leaders such as MoonPay, Tangem, HAQQ, Ellipal, CoolWallet, and ZenGo. Together, Changelly and its partners are bringing users a celebration packed with opportunities to save and win big on crypto swaps and purchases during one of the most significant crypto bull runs in recent years.
Learn more about all offers and rules of the Changelly Black Friday campaign here.
Looking Ahead
This transformation of traditional holiday commerce into the digital realm represents a broader shift in consumer behavior, where blockchain technology facilitates new forms of value exchange. Moreover, the integration of holiday shopping traditions with Web3-native companies signals a maturing digital asset ecosystem.
As a veteran of the crypto market, Changelly provides its users with comprehensive, cost-efficient offerings and user-friendly interfaces, driving mass adoption and lowering the entry barrier to crypto. Founded in 2015, Changelly offers crypto-to-crypto and fiat-to-crypto exchanges of over 700 digital assets with 24/7 live customer support. As a CeDeFi ecosystem, Changelly provides its B2B partners with instant exchange and fiat on-/off-ramp APIs, a platform for listing, and a DEX aggregator for decentralized swaps.
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