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Introduction
Cryptocurrency exchange BTCC, the world’s longest-serving digital asset platform, has launched a trading competition featuring NBA star Jaren Jackson Jr. The competition that marks the exchange’s entry into the sports sponsorship arena will feature prizes worth a whopping 500,000 in USDT. Participants have a chance of winning exclusive prizes, including JJJ Glory Badges, and signed jerseys.
The competition is in line with BTCC’s grand plan to incentivize traders and engage its user base via prestigious partnerships. The partnership with Jaren Jackson Jr. (JJJ) is part of BTCC’s grand plan to connect with its mainstream target audience. Additionally, it aims to bridge the gap that exists between traditional sports and the cryptocurrency space. The two-time All-Star and the 2023 NBA Defensive Player of the Year enriches the partnership with credibility and global recognition.
Campaign Overview
The BTCC trading competition commenced on August 21, 2025, and runs until September 21, 2025. Both new and existing users can register on the official event page, which is the only legitimate registration portal. Registered users will have a chance to compete for two leaderboards – Futures Trading Volume and Profit Rate. The aim is not only to attract traders but also to enhance overall trading volume and liquidity, while also giving BTCC a bullish influence.
Competition Highlights
To participate in the exclusive month-long extravaganza featuring prizes worth 500,000 USDT, traders must visit here for details and registration. The details of the leaderboards are as follows:
Futures Trading Volume Leaderboard
The Futures Trading Volume Leaderboard features a prize pool of up to 400,000 USDT. The prizes are designed to become bigger as the total trade volume of all the participants rises. The larger prize amounts become available for unlocking based on the cumulative accomplishments of all the participants. The trading volume stream starts with a 2,000 USDT prize pool that expands gradually as overall participation grows.
An additional portion of the pool gets unlocked every time a new milestone is reached until the USDT 400,000 is reached. The program is designed so that the rewards are scaled to align with community engagement. The program is designed to introduce a collective incentive. The Futures Leaderboard is designed to scale dynamically to offer bigger rewards as more members join and the trading volume increases.
Profit Rate Leaderboard
On the other hand, the Profit Rate Leaderboard offers up to 100,000 USDT in rewards. The prizes here will be assigned based on the profits of the participants, ranking traders according to profitability and not total volume. The Profit Rate Leaderboard has rewards that are pinned to an individual trader’s performance. This creates a level playing field that makes smaller, more precise trades as competitive as high-volume trades.
Eligibility for JJJ Signed Jersey & Badge
To become eligible to enter a draw for the signed merch, you need to have traded a minimum of 100 million USDT in futures contracts. The scoreboards on both leaderboards are updated hourly to ensure the competition remains engaging and transparent. Players can gauge their progress in real-time, adjust their trading approach, and compare strategies. This approach introduces a gamified layer to the BTCC competition that integrates financial stakes with unique memorabilia.
The prize pools for every stream are then divided among participants based on their final rankings. Six autographed JJJ jerseys will be given out to three participants from each leaderboard. This will be a bonus to the prize fund already mentioned. Moreover, any player who achieves a position in the top 100 on either leaderboard becomes eligible to receive 200 JJJ Glory badges. Additionally, one badge each will be granted to every eligible participant.
About BTCC
Cryptocurrency exchange BTCC was founded in June 2011 and is ranked as one of the oldest cryptocurrency exchanges. Unlike many new platforms, BTCC has lived through major crypto milestones, including four Bitcoin halvings. Despite all the market cycles and upheavals, the exchange has never experienced a security breach. The platform has earned a good reputation with over 9.1 million registered traders using its services globally.
BTCC stands out among the competition for operating in an environment where fairness and reliability rule. The founders of the exchange built the platform on the foundation of providing accessible, secure, and transparent trading to crypto users. This vision guides all of BTCC’s activities, including how new products are designed. This has led to the creation of a user-friendly app that allows new and experienced traders equal access to market opportunities. On the partnership with Jackson, Aaryn Ling, Head of Branding at BTCC says:
“Jaren brings authenticity, consistency, and a championship mindset—values that mirror what we’ve built at BTCC over the past 14 years […] we’re not here for hype—we’re here for substance and Jaren’s personality and traits embodies all that as a sporting, cultural and lifestyle icon. We welcome Jackson to the BTCC family and are excited for what is to come!”
Among BTCC’s key values is placing a sharp focus on a crypto trader’s journey and ensuring that there’s continuous improvement of its facilities. Additionally, the platform maintains a strong commitment to fairness while remaining dedicated to upgrading traders’ overall experience. This mindset is what informs the exchange’s slogan, “Exchange for a better future,” which positions BTCC as a trusted industry leader.
Who is Jaren Jackson Jr?
Jaren Jackson Jr., alias JJJ, has created a name for himself as a reputable basketball player on and off the court. The player is renowned for having an engaging personality that integrates cultural influence and athletic competition in all he does. A casual look at his social channels shows a mix of philanthropic initiatives, occasional music, and a commitment to giving to society.
Beginning his career in 2018 with the Memphis Grizzlies, Jackson’s commitment saw him grow to become among the league’s two standout players. In 2023, he earned the coveted NBA All-Star status in addition to becoming the league’s Defensive Player of the Year. JJJ has also led the NBA several times in blocks as an anchor of the Grizzlies’ defense alongside Ja Morant.
JJJ thrives as both a center and power forward, playing the role of interior presence and premier rim protector. His three-point shooting prowess has enabled Memphis to achieve a true “stretch big.” He’s also an accomplished pick-and-roll defender, which deepens his effectiveness and highlights his status as among the greatest of all time (GOAT). Jackson’s partnership with BTCC highlights a shared vision of continuous growth, reliability, and excellence. Commenting on the partnership, Jackson stated on X:
“I’m very excited to join the BTCC family. They’re not just another crypto brand—they’ve been in it for over a decade, and that kind of consistency means something to me. I’ve always believed in doing the work, staying disciplined, and thinking long-term, whether that’s in basketball or building your future. Partnering with a platform that shares that mindset is a natural step for me and I look forward to this journey.”
Proud to announce my partnership with @BTCCexchange as their brand ambassador 🤝🏾
BTCC has been a trusted name in crypto and their defense is solid. 0 security breaches since 2011.https://t.co/TmoY5tXUOw#BTCCxJJJ #ProvenDefense pic.twitter.com/TuHlKFv9q5
— JJJ (@jarenjacksonjr) August 13, 2025
Become a part of the BTCC x Jaren Jackson Jr. Trading Competition Today
With the introduction of the BTCC x Jaren Jackson Jr. Trading Competition, cryptocurrency traders have a chance to become a part of something new. The 500,000 USDT prize pool, gamified achievements, and exclusive signed merch integrate competitive trading and community engagement.
All interested users can join and secure their place by registering directly on the BTCC competition portal. By choosing to become one of the participants, you get the chance to trial your trading strategies while competing for substantial rewards. All that happens as you engage gainfully with a growing and dynamic BTCC exchange community. This competition highlights the role of BTCC as a reliable, accessible, dedicated, and innovative platform shaping a forward path.
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