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Introduction
In August 2025, BTCC, the world’s oldest cryptocurrency exchange, partnered with All-Star and Memphis Grizzlies forward Jaren Jackson Jr. (JJJ). The aim was to promote crypto assets through JJJ’s lifestyle-focused campaign, which integrated crypto trading, music, and basketball. BTCC has now launched its flagship campaign video featuring JJJ, positioning the athlete, music producer, and cryptocurrency trader as its global face.
The video, which first appeared in September 2025, presents Triple J’s lifestyle in trading mode (crypto engagement through the BTCC platform), day mode (basketball), and night mode (producing music). The initiative highlights the exchange’s strategy in leveraging JJJ’s influence to introduce crypto to mainstream audiences. To celebrate the launch of the video, BTCC has launched its biggest referral campaign ever with a prize pool of 178,500 USDT.
Campaign Overview
The BTCC x Jaren Jackson Jr. Referral Campaign, which runs from September 25, 2025, at 16:00:00 to October 27, 2025, at 03:59:59 (UTC), aims to attract new users to the BTCC crypto exchange platform. Through this collaboration, BTCC seeks to bridge the gap between cryptocurrencies and traditional sports, leveraging Jackson’s celebrity status and disciplined mindset.
The referral campaign centers on encouraging existing BTCC users to invite their friends to open accounts in the exchange. New users who sign up via a valid BTCC referral code will be able to unlock a tiered reward structure with rewards totaling 178,500 USDT. The rewards have been divided into two prize pools: the Referral Trading Prize Pool, valued at 54,500 USDT, and the Referral Deposit Prize Pool, valued at 124,000 USDT.
During a previous similar campaign, new users received a welcome bonus of up to 11,000 USDT, contingent upon deposits and achieving specific trading milestones. New users were also eligible for a 50% discount on trading fees during their first 12 months of active trading on the platform. The referral program also offered additional perks, including daily quests, trading competitions, and 10-20 USDT vouchers upon completing KYC or specific tasks.
For existing users, there was an opportunity to earn referral commissions by sharing a unique code and the referral link: https://bit.ly/4nTpw8t. Referrers were eligible to earn a 40% commission on trading fees generated by their referrals for the lifetime of the referral. The campaign also featured online events, marketing campaigns, and fan-focused initiatives, which included Jackson Jr. Additionally, there was a trading competition with a prize pool and signed merchandise. This time round, BTCC is once again leveraging the high-profile athlete through the “JJJ Invites You to the Game” campaign to promote BTCC’s platform and incentivize new user acquisition through a multifaceted rewards program.
How to Participate
You must be a registered BTCC user to participate in the BTCC x Jaren Jackson Jr. referral campaign and invite friends to join the platform. The campaign dubbed “JJJ Invites You to the Game” requires that you and your invited friends make deposits and trade on BTCC. By completing the prescribed tasks, you will unlock the 178,500 USDT prize pool. The following is a step-by-step procedure to follow:
Refer Friends: Invite your friends and acquaintances to join the BTCC cryptocurrency exchange.
Friends Deposit and Trade: Encourage the people you referred to make deposits and participate in trading activities on the BTCC exchange.
Earn Rewards: Once you and your referrals have met the deposit and trading tasks, you and they become eligible to earn a share of the 178,500 USDT prize pool.
Track your progress: Since the “JJJ Invites You to the Game” incorporates a competition format, note that you will be competing against many other users for the same rewards. As a result, you need to monitor your referral activity and watch your earnings grow based on the deposits and trading activities of your referrals. Please monitor the leaderboard, which will be updated every 2 hours. Users will be ranked according to their referrals’ trading volume and valid referral count.
Rewards
In addition to the 178,500 USDT in rewards offered by the campaign to participants, users can earn a 25% commission on trading fees generated by their referrals, up to 500 USDT per referral. Commenting on the campaign, Aaryn Ling, Head of Branding at BTCC Exchange, said:
“This collaboration with Jaren Jackson Jr. goes far beyond typical sports sponsorship; we’re telling authentic stories that bring out the creative energy and multi-dimensional thinking that defines both JJJ’s approach to basketball and music, and BTCC’s fresh perspective on cryptocurrency trading.”
Extra Bonuses
According to information from the campaign, if any of your referrals complete over 1,000 USDT in spot trading during the campaign period, their trading volume will also count towards the referrer’s total performance, earning them additional income.
About BTCC Exchange
BTCC is a global cryptocurrency exchange founded in 2011, with over 100 million users across more than 100 countries. The platform adheres to regulatory compliance standards in the US, Canada, and Europe, boasting a 14-year track record of security breaches. By partnering with Jaren Jackson Jr., a celebrity with 150 tracks under his name, the exchange is signaling its focus on cultural relevance and innovation. The involvement of Jaren Jackson Jr. incorporates educational content on balancing sports, finance, and entrepreneurship, targeting both sports fans and crypto enthusiasts.
JJJ’s decision to endorse BTCC signals the importance of strategic alignment with high-profile individuals and how it can drive adoption. Commenting on the latest campaign, Jackson Jr. stated:
“They’ve been in it for over a decade, and that kind of consistency means something to me.”
Jackson Jr.’s emphasis on the importance of long-term planning in crypto and basketball aligns with BTCC’s mission to provide reliable and accessible crypto trading solutions. The partnership also signals the basketballer’s role as a business-savvy sportsman who’s interested in tech startups and financial literacy.
The efforts are designed to further integrate crypto assets into mainstream culture by leveraging Jackson Jr.’s global reach. As the market evolves, initiatives like the BTCC x Jaren Jackson Jr. Referral Campaign represents a dynamic move by BTCC to position itself as the bridge between traditional industries and digital finance.
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