rewrite this title Union Coop Chooses MoEngage as Customer Data and Engagement Partner – Finovate

Insights-led customer engagement platform MoEngage helps marketers and product owners leverage AI-powered automation and optimization to enable hyper-personalization at scale. Effective across multiple channels including mobile and web push, email, SMS, on-site and in-app messaging, cards, and more, MoEngage empowers brands to analyze customer behavior and engage consumers through highly personalized communication.

This is what UAE-based Union Coop sought when it selected the San Francisco, California-based company as its customer data and engagement partner this week.

“Union Coop’s success is rooted in how we cater to our loyal member base,” Union Coop Chief Marketing Officer Sanjay Patney said. “To deliver on this promise and as we enhance our app-based Tamayaz loyalty program, we needed to move to a complete, all-in-one solution. We chose MoEngage for its powerful ability to unify our members’ data and orchestrate the beautifully designed, highly personalized campaigns our members deserve. This partnership is a key step in leapfrogging our digital strategy to boost engagement and reward our loyal, repeat shoppers.”

Headquartered in Dubai and founded in 1982, Union Coop is one of the largest consumer cooperatives in the UAE. Union Coop operates 28 hypermarket branches throughout Dubai and manages seven shopping malls in the emirate. Union Coop will use MoEngage’s Customer Data and Engagement Platform to unify member data from across multiple systems to provide a single, comprehensive view; orchestrate highly personalized, app-based journeys in real time; increase member engagement; and incentivize repeat shopping with personalized campaigns.

More than 1,350 international consumer brands—including Samsung, McAfee, and Deutsche Telekom—use MoEngage’s technology to boost campaign velocity, shorten time-to-market, optimize at scale, and reduce redundancy while ensuring both data security and privacy. MoEngage helps brands engage 20% of the world’s population a month, analyzing a trillion data points. The company made its Finovate debut at FinovateEurope 2022 in London.

MoEngage’s partnership news with Union Coop comes just days after the company announced that it had achieved Amazon Web Services (AWS) Financial Services ISV Partner Competency. The designation recognizes MoEngage’s industry expertise as well as its success in providing innovative engagement solutions for customers in banking, insurance, fintech, capital markets, and more.

“(This achievement) underscores our commitment to delivering industry-specific engagement solutions that help financial services providers build trust, drive loyalty, and unlock growth,” MoEngage Head of Strategic Alliances Sanjay Kupae said. “From hyper-personalized onboarding journeys to AI-driven retention strategies, we’re enabling banks and financial services to connect with customers in a secure, compliant, and intelligent way.”

MoEngage was founded in 2014. Raviteja Dodda is Co-Founder and CEO.

Photo by David Rodrigo on Unsplash

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