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Home Other News World & US

Trump endorses watches bearing his name

Megan Lebowitz and Jake Traylor by Megan Lebowitz and Jake Traylor
September 26, 2024
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WASHINGTON — Former President Donald Trump is once again making headlines, this time for promoting watches branded with his name, as he continues to engage in various business ventures while also eyeing another run for the White House.

In a post on Truth Social, Trump expressed his enthusiasm for the watches, stating, “You’re going to love them. Would make a great Christmas Gift,” along with a link to the vendor website.

The watches featured on the website come with a hefty price tag, with some of the most expensive ones listed at $100,000. For those looking for a more budget-friendly option, there is a watch referred to as “Fight Fight Fight,” priced between $499 and $799, inspired by Trump’s rallying cry as he left the stage in July after surviving an assassination attempt.

The vendor, TheBestWatchesonEarth LLC, has a disclaimer on their website stating that they use the “Trump” name, image, and likeness under a paid license agreement. When asked about the specifics of the agreement and Trump’s involvement in the venture, a Trump campaign spokesperson directed inquiries to the Trump Organization, which did not immediately respond to requests for comment.

The website emphasizes that the watches are not designed, manufactured, distributed, or sold by Donald J. Trump or The Trump Organization, clarifying that they are not tied to any political campaign.

The FAQ section on the website addresses whether the watches are official products endorsed by President Trump, with the response stating that they are indeed official watches offered by Trump himself, complete with a replica of his signature.

Critics, including Harris spokesperson Ammar Moussa, have slammed Trump’s latest business venture, with Moussa highlighting the exorbitant prices of the watches and questioning Trump’s priorities.

Despite Trump’s vocal support for American-made products, the watches feature Swiss-made materials, as indicated by the “Swiss made” label displayed on the watch faces.

These watches are just the latest addition to a series of products Trump has endorsed over the years, leveraging his name, image, and likeness. From sneakers to NFT trading cards, Trump has explored various avenues to capitalize on his brand. In partnership with country music artist Lee Greenwood, Trump has even promoted branded Bibles and ventured into the world of cryptocurrency with a platform launched by his family members.

Megan Lebowitz



Megan Lebowitz is a politics reporter for NBC News.

Jake Traylor contributed.

In conclusion, whether you’re a fan or critic of Donald Trump, his foray into the watch market is yet another display of his entrepreneurial spirit and ability to generate buzz. While some may question the appropriateness of selling high-priced watches amidst political ambitions, Trump’s branding and marketing prowess cannot be denied. As he continues to explore new business ventures and maintain a presence in the public eye, the Trump name remains a powerful force in the world of commerce and politics.

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