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In the crypto world, meme coins are mostly just jokes with no intrinsic value. But the Trump family is parlaying the president’s meme coin into two valuable commodities: serious cash and access to the president.
Since the coin was launched earlier this year, it has generated more than $320 million in fees for its creators, according to the blockchain analysis firm Chainalysis. And on Monday, Trump promoted a dinner he’s set to attend on May 22 that’s open to almost anyone who buys enough of the coins.
According to the contest’s rules, the top 220 holders of the meme coin will get to go to the dinner at Trump’s Washington-area golf club. The top 25 holders will also get to attend a reception where they can rub shoulders with Trump beforehand.
“Let the President know how many $TRUMP coins YOU own!” the meme coin said on its website promoting the dinner.
Trading activity in the meme coin jumped after the dinner was first announced and the price rose as well. But the Trumps don’t need to sell any coins to make money.
How Trump makes money off the meme coin
Decentralization is foundational to cryptocurrency. Bitcoin, the world’s most popular crypto, was born in the wake of the 2008 financial crisis as a digital currency meant to be uncontrolled by banks or governments.
Trump meme coins can be traded on a decentralized exchange, which is essentially a place where traders can swap goods without a middleman.
Instead of matching buyers and sellers one by one, decentralized exchanges use something called a liquidity pool to ensure trades can happen easily and instantly. Liquidity pools are essentially an automated pot of funds that pair meme coins like $TRUMP with more popular types of crypto that can be easily traded.
When the Trump meme coin was first launched, its creators initially released 20% of the planned 1 billion total coins. Half of that 20% was put up for public sale while the other half was put into a liquidity pool. CIC Digital, an affiliate of the Trump Organization, and another company receive “trading revenue derived from trading activities” of the Trump meme coins, according to its website.
Through the liquidity pool, the creators of Trump’s meme coins make money by charging tiny fees on each trade.
“You don’t really care about what happens to the price. You only care that there is continuous volume,” said Nicolai Søndergaard, a research analyst at the blockchain analytics firm Nansen. “Because the more volume there is, that means more trades and therefore more fees for you.”
Since cryptocurrency blockchains are public, it’s possible to track how much in trading fees has been paid. Chainalysis said Trump meme coin creators made more than $1.3 million in trading fees in the week after the dinner was first announced. The value of the meme coin jumped from about $9 to around $14 just after the announcement. It was trading around $11 on Monday afternoon.
Trump downplays profits
Launched just before he took office, Trump’s meme coin has become one of the most high-profile ways the norm-breaking president has mixed politics and his personal finances.
The remaining 80% of Trump’s meme coins, which are still under a lock-up, have been allocated to CIC Digital and another company. An ethics agreement prohibits Trump from “day-to-day” decision making at the Trump Organization when he’s president and limits the financial information about the business that can be shared with him.
During an interview with NBC’s “Meet the Press” over the weekend, Trump said he didn’t follow the price swings of his meme coin and dismissed the idea that he was profiting from the presidency. He also rejected a suggestion that he would forgo any profits made from his crypto endeavors.
“Should I contribute all of my real estate that I’ve owned for many years if it goes up a little bit because I’m president and doing a good job? I don’t think so,” Trump said.
Heavy promotion
The team behind Trump’s meme coins has been aggressively trying to promote the chance to eat with the president.
“Good News! President Trump is allowing one more person to attend Dinner with Trump,” the meme coin’s official account on X said last week, encouraging people to reply with memes featuring Trump. “Our favorite $TRUMP memes will be shown to President Trump and we will pick 1 person who gets to come to the dinner on May 22nd!”
The creators have also tried to up the ante by offering $100,000 Trump-themed watches to the top four holders of Trump’s meme coins.
Unknown guests
On Monday night, Trump hosted a closed-door “Crypto & AI Innovators Dinner” fundraiser sponsored by his MAGA Inc. super PAC at his golf club outside Washington. An invitation to the event that circulated online instructs those invited to pay $1.5 million per person to attend. The White House did not provide a list of attendees, though the super PAC eventually will be required to list donors in its regular public disclosures.
Whether the public will ever know who bought their way into the meme coin dinner with the president is unclear, though. Unlike political donations that must be publicly reported, there’s no disclosure requirement for meme coin buyers.
Critics of Trump’s foray into meme coins, which includes several Democrats, say the pseudonymous nature of cryptocurrency gives bad actors the opportunity to try and unduly influence the president through purchasing his digital assets.
The Trump meme coin website assures those who register for the contest that their full legal name and contact information will “never be publicly shown.”
Instead, registrants pick a username that’s displayed on the website’s leaderboard. The ranking is dependent not just on how many Trump meme coins someone holds, but also on how long.
After No. 220, the board has a note of encouragement for those just below the cut to buy more of the meme coins.
“You’re so close. FIGHT FIGHT FIGHT for your $TRUMP dinner.”
This story was originally featured on Fortune.com
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