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Trump Media and Technology Group, the parent company of Truth Social, has accumulated $2 billion in Bitcoin and Bitcoin-related securities as part of its newly implemented crypto treasury strategy.
Notably, the $2 billion in Bitcoin and Bitcoin-linked securities now represents about two-thirds of Trump Media’s $3 billion in total liquid assets.
According to a 21 July 2025 Bloomberg report, TMTG CEO Devin Nunes said, “We’re rigorously implementing our publicly announced strategy and fulfilling our bitcoin treasury plan. These assets help ensure our company’s financial freedom, help protect us against discrimination by financial institutions, and will create synergies with the utility token we’re planning to introduce across the Truth Social ecosphere.”
🚨BREAKING:
Trump Media just announced it has accumulated roughly $2 billion worth of $BTC and Bitcoin-related securities.
President Trump is super bullish on Bitcoin🚀 pic.twitter.com/uTfebM9Utz
— Grey BTC (@greybtc) July 21, 2025
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The news sent TMTG’s shares soaring by over 8 % in early trading. Interestingly, the positive market reaction signals pro-crypto sentiments. Moreover, the news comes as Bitcoin trades near $118,000, just below its recent ATH of $123k set last week.
Furthermore, TMTG is reportedly looking to partner with platforms like Crypto.com to launch exchange-traded funds (ETFs) on Bitcoin and the Cronos blockchain.
Crypto.com CEO Kris Marszalek took to X to say “Crypto.com is proud to work with TMTG on the execution of this Bitcoin purchase.”
https://t.co/pFc4Pz9nFR is proud to work with TMTG on the execution of this Bitcoin purchase. https://t.co/CpRn7EeqT0
— Kris | Crypto.com (@kris) July 21, 2025
Back in January 2025, TMTG said, “To diversify the company’s cash and cash-equivalent reserves of over $700 million as of 31 December 2024, the board has approved the investment of up to $250 million to be custodied by Charles Schwab.” At the time, the company said that the funds may be allocated to customized separately managed accounts (SMAs), customized ETFs and Bitcoin, similar cryptocurrencies or crypto-related securities.
DISCOVER: 20+ Next Crypto to Explode in 2025
Key Takeaways
TMTG accumulated $2 billion in Bitcoin and Bitcoin-related securities as part of its newly implemented crypto treasury strategy.
Trump Media intends to continue expanding its bitcoin holdings and crypto asset exposure. It will potentially use the capital for further acquisitions or to back future token initiatives.
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