rewrite this title TransUnion Teams Up with Credit Sesame to Launch  Direct-to-Consumer Experience – Finovate

TransUnion is partnering with Credit Sesame to launch a freemium credit education platform.

The new platform will give U.S. consumers daily access to their credit score, tailored financial offers, and premium credit monitoring services.

By leveraging Credit Sesame’s expertise in the freemium credit space, TransUnion expects to increase consumer engagement and grow its direct-to-consumer business.

Credit protection platform TransUnion and consumer credit management company Credit Sesame have teamed up this week. TransUnion has tapped Credit Sesame to launch a direct-to-consumer, freemium credit education solution for US users.

TransUnion is positioning the new credit education solution as an “experience” that will be integrated with premium credit monitoring services. The new tool will bring consumers their daily credit score and report from TransUnion and offer them access to third-party financial offers that are tailored to their individual goals and credit profile.

TransUnion’s US consumers will have access to the new platform beginning in the first half of 2025. 

“Personal empowerment is a key component of our commitment to Information for Good,” said TransUnion President of US Markets Steve Chaouki. “By providing a free-first experience that includes financial offers, we engage with more consumers, enabling them to better understand their financial situations and take action to manage their financial futures. By integrating our freemium offering with our enhanced premium credit and identity monitoring services, we expect to deliver a more expansive product offering to consumers and position our direct-to-consumer business for sustainable growth.”

Credit Sesame was founded in 2010 to show consumers their daily credit score, credit report summary, and credit monitoring alerts. In 2020, the California-based company launched Sesame Cash, digital banking tools, including a pre-paid debit card and credit builder solution.

Headquartered in Chicago, Illinois, TransUnion provides tools to help businesses and consumers assess creditworthiness, detect fraud, and make informed financial decisions. The company operates in more than 30 countries, helping organizations manage risk and empowering consumers with access to credit and wealth-building tools.

“We’re committed to empowering consumers to take charge of their financial health,” said Credit Sesame CEO Adrian Nazari. “We have a track record of success in the freemium credit space, helping millions of Americans effectively manage their credit and create better opportunities for themselves and their families. By leveraging our Sesame platform, we expect that TransUnion will be able to deeply engage consumers and support them in achieving their financial goals.”

Photo by RDNE Stock project

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