Parent Endeavor acquires TKO Group Buying IMG, on-location events, and Professional Bull Riders for $3.25 billion.

Ari Emanuel‘s Endeavor is making bold moves in the sports entertainment industry. Endeavor’s majority-owned sports entertainment group TKO Group Holdings is acquiring IMG, On Location, and Professional Bull Riders (PBR) in a $3.25B all-equity deal. This strategic acquisition will further solidify TKO as a powerhouse in the sports and media landscape.

TKO, formed from the merger of WWE and UFC, will now incorporate IMG, On Location, and PBR into its portfolio. After the deal closes in the first half of 2025, Endeavor will hold approximately 59% of TKO, with existing shareholders owning the remaining 41%. The $3.25B price tag includes potential purchase price adjustments to be settled in cash and equity.

In a bold move, TKO’s board has authorized a share repurchase program of up to $2B of Class A common stock. Additionally, a quarterly cash dividend program will provide shareholders with a pro rata share of $75M starting next March. These initiatives demonstrate TKO’s commitment to value creation for its investors.

Last year, Endeavor went private, marking a significant shift in its corporate strategy. While Wall Street may have been skeptical of the conglomerate’s diverse assets, the focused approach of TKO has proven successful. TKO’s shares have surged over 60% in 2024, showcasing the market’s confidence in its performance.

Executives like Ari Emanuel are optimistic about the future of the combined entity. According to Emanuel, the recent announcements highlight TKO’s strong business foundation and strategic capital allocation. The emphasis on long-term value creation underscores the company’s dedication to sustainable growth.

IMG’s reputation as a key player in sports media rights and client representation is well-known in the industry. With clients like the NFL, IOC, NHL, and UFC, IMG plays a vital role in the global sports landscape. The leadership of Adam Kelly at IMG signals continuity and stability in the organization.

On Location’s expertise in fan experiences at major sporting events adds a unique dimension to TKO’s offerings. Led by Paul Caine, On Location’s presence at marquee events like the Super Bowl and Olympics enhances its value proposition. Similarly, PBR’s leadership under CEO Sean Gleason positions the organization for continued success in the live events space.

The proposed deal has received strong support from independent TKO board directors and stockholders, paving the way for its execution. With reputable advisors like Morgan Stanley, Latham & Watkins, Moelis & Company, and Skadden, Arps, Slate, Meagher & Flom overseeing the process, stakeholders can expect a seamless transition.

This strategic acquisition sets the stage for a new chapter in Endeavor’s sports entertainment journey. The convergence of IMG, On Location, and PBR under TKO’s umbrella signifies a shift towards focused growth and value creation. With a strong leadership team in place, the future looks bright for the newly expanded TKO Group Holdings.

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Dade Hayes contributed to this report.

In conclusion, the acquisition of IMG, On Location, and PBR by TKO Group Holdings represents a significant milestone in the sports entertainment industry. This transformative deal underscores Endeavor’s commitment to strategic growth and value creation for its shareholders. With a strong leadership team, innovative offerings, and a clear focus on long-term sustainability, TKO is poised to lead the way in the evolving landscape of sports media and entertainment.